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Anesiva Announces Hiring of Sales Force for FDA-Approved Product Zingo(TM)
Date:1/30/2008

SOUTH SAN FRANCISCO, Calif., Jan. 30 /PRNewswire-FirstCall/ -- Anesiva, Inc. (Nasdaq: ANSV) today announced that the company has completed the hiring and deployment of its hospital-focused sales force to support the commercial introduction of Anesiva's FDA-approved Zingo(TM) (lidocaine hydrochloride monohydrate) powder intradermal injection system, in the second quarter of 2008.

"By adding a sales force and sales leadership team with substantial hospital sales experience to our commercial group, we believe we've laid the groundwork for a successful introduction of Zingo in the second quarter," said Nancy E. Donahue, senior vice president of sales and marketing at Anesiva. "Anesiva's representatives will focus on creating demand by informing and educating nurses and physicians about Zingo. Their initiatives will be complemented by the efforts of Sagent Pharmaceuticals' representatives, who will work primarily with hospital pharmacies. These synergistic selling roles are expected to drive faster inclusion on hospital formularies and sales uptake." Anesiva and Sagent have a co-promotion agreement for Zingo in the United States.

The two Anesiva sales directors are Joseph Levato and David Randall. Joe is an award-winning seasoned professional with 17 years industry sales experience, the past 10 in management. A significant portion of his experience is in the hospital marketplace. Joe has managerial depth with strong skills at building teams, launching new products and exceeding goals. Dave comes to Anesiva from Elan Corporation where he spent 13 years, the past six as a manager in the Hospital Specialty Business. During this time, Dave continued to take on new roles with increasing responsibility and consistently exceeded expecta
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SOURCE Anesiva, Inc.
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