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Analysis of Asia-Pacific Network Security Market Q3 2012
Date:11/18/2013

London (PRWEB) November 18, 2013

Sophisticated Threats, the Advent of Cloud Computing, and the Bring Your Own Device Trend Stimulated Security Spending

The overall Asia-Pacific network security market maintained its growth momentum in Q3 2012. Growing concerns surrounding the sophisticated threat landscape, especially with the advent of cloud computing and the bring your own device trend, helped to stimulate security spending. The greater integration between technology and business processes also heightened the need for enterprises to provide adequate protection for their setup, especially with more processes being migrated over to the Internet. As a result of cloud computing and bring your own device, the growing importance of security drove spending in the network security market in Q3 2012.

Executive Summary

•The Asia-Pacific (APAC) network security market maintained its growth momentum in Q3 2012, recording a quarter-over-quarter (QOQ) growth of X% and a year-over-year (YOY) growth of X%. Growing concerns surrounding the sophisticated threat landscape, especially with the advent of cloud computing and the bring your own device (BYOD) trend, stimulated security spending.
•Greater integration between technology and business processes heightened the need for enterprises to provide adequate protection for their setup, especially as more processes are migrated to the Internet. The growing importance of security as a result of cloud computing and BYOD also drove spending in the network security market.
•The negativity surrounding the US and Europe economies also caused many global enterprises to turn their attention towards Asia to expand their footprint, leading to more investments in both the IT and network security infrastructure.
•The global macro-economic uncertainties remained a key restraint, with some enterprises preferring to take a more prudent approach towards spending and others adopting a wait-and-see mentality towards their investment plans.
•Requirements remained relatively heterogeneous in the region, with mature markets looking at advanced capabilities surrounding users, applications, and risk management. Emerging markets focused more on pricing and the value proposition offered by vendors.

Research Objectives

This tracker provides an analysis of the total network security market in the APAC region for the Q3 (July to September) 2012 period. It analyzes the market trends, vendor performance, vertical market splits, and enterprise size splits.

Research Methodology

In-house Information/Secondary Research

Primary Research
Network Security Vendors
Major Distributors: Data Collation, Analysis, and Strategic Review - Final Research Service
System Integrators and Resellers

Geographical Coverage

•Greater China
China
Hong Kong
Taiwan
•Japan
•South Korea
•India
•The Association of Southeast Asian Nations (ASEAN)
Singapore
Malaysia
Indonesia
The Philippines
Thailand
Vietnam
•ANZ
Australia
New Zealand

Assumptions

•All revenue is based on end-user prices, which is the actual price paid by end users for the products. All revenue associated with system integration, maintenance, and other professional services attributes have been excluded from this analysis.
•Revenue will be provided in US dollars, unless specified otherwise.
•Deployment of integrated security appliances driven by anti-virus and content filtering are excluded from the final revenue.
•Sales of security subscription services such as anti-virus, content filtering, and IPS with integrated security appliances are excluded from revenue accounting for integrated security appliances under the firewall/IPSec VPN segment.
•For secure routers/switches deployments, which are driven by security purposes, costs are included for the entire solution, including value of router/switch hardware. Sales of security modules that are not bundled with router/switch sales are accounted for separately.
•No revenue will account for SSL VPN functionalities, which are offered at no additional charge to customers on firewall appliances or integrated security appliances.

Market Highlights

Market Overview
•The APAC network security market maintained its growth momentum in Q3 2012, achieving a QOQ growth of X% and a YOY growth of X%. Growing concerns surrounding the sophisticated threat landscape, especially with the advent of cloud computing and BYOD, stimulated security spending.
•There was also a growing shift among APAC enterprises towards the services model as many began to recognize the need for expertise in handling advanced threats and how SPs were best placed to offer such expertise compared to developing these capabilities in-house.
•Requirements remained relatively heterogeneous in the region, with mature markets looking at advanced capabilities and greater threat intelligence. Emerging markets focused more on pricing and the value proposition offered by vendors.

Market Drivers and Restraints
•The negativity surrounding the US and European economies also caused many global enterprises to turn their attention towards Asia to expand their footprint, leading to more investments in both the IT and network security infrastructure.
•The greater integration between technology and business processes heightened the need for enterprises to provide adequate protection for their setup, especially as more processes are migrated to the Internet.
•The global macro-economic uncertainties remained a key restraint, with some enterprises preferring to take a more prudent approach towards spending and others adopting a wait-and-see mentality towards their investment plans.

Firewall/IPSec VPN
•The APAC firewall segment recorded a healthy growth in Q3 2012 as enterprises continued to invest in what many considered to be a critical component in their network security setup.
•New perspectives that were introduced into the segment such as more advanced feature sets and high performance integrated platforms also created market buzz in the APAC region. Enterprises now consider the firewall as a multi-faceted security platform rather than the point product.

SSL VPN
•SSL VPN remained a project-driven segment, although many enterprises in APAC began to view the technology more as a feature rather than a stand-alone point product.
•Adoption trends in the segment moved towards integrating SSL VPN into the firewall platform as part of the feature set, with deployment of stand-alone SSL VPN appliances remaining a niche requirement.

IDS/IPS
•The IDS/IPS segment registered a QOQ growth of X% in Q3 2012 as growth momentum progressed at a healthy rate. Growing concerns about increased sophisticated cyber threats also gave enterprises greater reason to look at the threat intelligence offered by IPS solutions.
•With enterprises deploying IPS technology closer to their network core to protect against threats from mobile devices, demand for dedicated IPS solutions remained strong, and this trend will likely continue in the near future.

Table of Contents

Executive Summary 5
Market Definition and Methodology 7
Asia-Pacific Network Security Market Q3 2012 14
Australian Network Security Market Q3 2012 27
Chinese Network Security Market Q3 2012 40
Hong Kong Network Security Market Q3 2012 54
Indian Network Security Market Q3 2012 67
Indonesian Network Security Market Q3 2012 81
Japanese Network Security Market Q3 2012 95
Malaysian Network Security Market Q3 2012 108
New Zealand Network Security Market Q3 2012 122
Philippine Network Security Market Q3 2012 135
Singapore Network Security Market Q3 2012 148
South Korean Network Security Market Q3 2012 161
Taiwanese Network Security Market Q3 2012 174
Thai Network Security Market Q3 2012 187
Vietnamese Network Security Market Q3 2012 200
Appendix 216

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Analysis of Asia-Pacific Network Security Market Q3 2012

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For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com/

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