Navigation Links
An appeal to the caregiving values of rural women for breast cancer prevention
Date:3/2/2011

KNOXVILLE, TN March 2, 2011 In an effort to develop strategies for breast health awareness in rural populations researchers asked the question, "What message strategies will motivate Appalachian women to attend to breast health issues and become actively involved in their own breast health?" A new study published in the Journal of Consumer Affairs finds that two types of reasons motivate rural Appalachian women to perform breast health self-examinations, get mammograms, and to talk with doctors about their breast health.

The women articulated their concerns with the statements, "I need to be around for those I love" and "If I don't take care of myself, no one else will." The Appalachian women used these words as they described their daily lives and their personal responsibilities to others and themselves. The study shows that appealing to their strength as caretakers encourages them to take care of themselves, so that they in turn can live up to their care giving responsibilities.

The current study was able to identify culturally relevant ways to encourage rural women to engage in breast health behaviours. Lead researcher Dr. Eric Haley, "Our research shows that facts and figures don't motivate. Speaking to rural women in a way that recognizes their vital role in family and community motivates women to take control of their health. Regardless of how they are communicated, PSAs, brochures, video, web sites or person-to-person, breast health promotional messages must break through the clutter of all messages in the market."

Past research has shown that rural Appalachian women often feel alienated from health care systems and often don't seek the preventative care they need in order to avoid disruptive, and even fatal, health conditions. Haley, "Other research has emphasized the fatalistic factor at play. Women may have failed to seek health care because in their view, it wouldn't change their individual fates. However, this study found no such factor. In fact, the study showed these women to be strong and willing to take control if motivated to do so."

The research not only provides guidance for public health messages on breast health, but suggests how the messages may also encourage rural Appalachian women to seek other forms of health care. Haley, "Encouraging preventative care saves lives, and cuts medical costs, both private and public, and in fact save lives. The study has implications for public policy on rural health care initiatives."


'/>"/>

Contact: Bethany Carland-Adams
scholarlynews@wiley.com
781-388-8509
Wiley-Blackwell
Source:Eurekalert

Related medicine news :

1. New Product Has More Than Shtick Appeal It's Not Just a Shoe Horn, It's a Shoe Horn on a Stick
2. For a Mother's Day Gift with Lasting Appeal, Invest in Women Health Workers, Says Save the Children
3. WSSA Issues Strong Appeal to USDA for Restoration of Funding for Weed Science
4. Georgia DUI Lawyers Scramble to Publicize Existence of New Appeal Fee of $150 for All DUI-Related Administrative License Suspension Cases
5. New Health Reform Law Claim Denial Appeal Book Announced for Healthcare Providers to Comply with New PPACA Deadline - 09/23/2010
6. Obama to Appeal Stem Cell Ruling
7. UT professor helps develop DinEX scale to measure restaurant appeal
8. Women bear caregiving responsibility in cases of dependency in Spain
9. Health Advocate, Inc. Hosts Free Caregiving: The Impact on the Workplace Webinar
10. Sharing child caregiving may increase parental conflict, study finds
11. Current list of MAK and BAT values presented with 61 modifications and new entries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Maryland (PRWEB) , ... June 24, 2016 , ... ... Angels is actively feeding the Frederick area economy by obtaining investment capital for ... over the past 2½ years that have already resulted in more than a ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group (VCG) ... held on June 20th at the Woodmont Country Club at 1201 Rockville Pike, Rockville, ... dedicated to helping service members that have been wounded in battle and their families. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Advanced Plastic Surgery Institute ( ... as its official Medspa Sponsor. Dr. Josh Olson, a board-certified plastic surgeon, owns ... Dr. Olson says the decision to support the pageant in an official capacity ...
(Date:6/24/2016)... ... 2016 , ... To succeed under value-based payments, healthcare providers ... how to move forward, given the need to sustain current operations. PYA has ... an organization’s specific needs. , PYA Principal Martie Ross states, “Healthcare providers want ...
(Date:6/24/2016)... ... ... Today, InhaleLabs.com (Inhale) offilially launched its site, which aims to ... high quality water pipes within an ideal price range. The site is completely free ... two brothers, Nick and Mike Hunter, who use medical cannabis to heal ailments of ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... BEIJING , June 24, 2016 Dehaier ... or the "Company"), which develops, markets and sells medical ... China , signed a strategic cooperation agreement with ... as "Hongyuan Supply Chain") on June 20, 2016, to ... Under the strategic cooperation agreement, Dehaier will leverage Hongyuan ...
(Date:6/24/2016)... -- Research and Markets has announced the addition ... report to their offering. ... The World Market for Companion Diagnostics covers the world ... in the report includes the following: , ... by Region (N. America, EU, ROW), 2015-2020 , World ...
(Date:6/24/2016)... LEXINGTON, Mass. , June 24, 2016   ... specialty pharmaceutical company developing innovative inhaled drugs, announced today ... when Russell Investments reconstituted its comprehensive set ... 2016. "This is an important milestone for ... "It will increase shareholder awareness of our progress in ...
Breaking Medicine Technology: