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An Industry First: New Cooper Health Company Makes Group Employee Benefits Consulting and Wellness Program Design a Package Deal
Date:10/26/2007

Cooper Benefits Helps Mid-Sized Companies Control Health Care Costs

DALLAS, Oct. 26 /PRNewswire/ -- Founded by world-renowned "father of aerobics" Kenneth H. Cooper, M.D., M.P.H., Cooper Aerobics Enterprises, Inc., announced today its first-ever acquisition in the company's 37-year history. Cooper Aerobics Enterprises purchased Health At Work, a licensed health, life and accident agent to create a new division, Cooper Benefits, LLC.

Cooper Benefits merges traditional employee benefits consulting with custom corporate wellness programs-a first in the industry. Cooper Benefits uses a portion of the commission revenue to reinvest in the company by providing a tailored wellness program, which in many cases is at no additional cost to the employer. This revolutionary funding model introduces 'bona fide' wellness programs (programs that are fair and equitable to all employees) to a new market segment of mid-sized employers-a group that historically has not been able to provide wellness programs to its staff.

"Cooper Benefits is the only company of its kind that provides employee benefits consulting and an embedded corporate wellness program," said Christian Moreno, VP, Cooper Benefits. "And it's blowing open the doors for mid-size employers to participate. Now human resources departments can receive practical advice on structuring employee benefits while also implementing a corporate wellness program without breaking the bottom line. No one else is making this a customized and affordable package deal."

Before Cooper Benefits recommends a health benefits package or begins designing a wellness program, Cooper staff administers employee health risk assessments and reviews the company's insurance claims, which reveal what's driving health care costs. From that information, Cooper's experts can customize a heath insurance plan and a wellness program that meets a company's and its employees' needs. As employees' health changes from year to year,
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SOURCE Cooper Aerobics Center
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