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An Important Message to Anyone Taking Viagra ... From The Women Who Love You ... and Zoller Labs
Date:3/12/2008

New 'It takes more than Viagra(R)' commercial on YouTube strikes a chord

with frustrated women

SALT LAKE CITY, March 12 /PRNewswire/ -- The new Zantrex(R)-3 Insta*Shot(TM) commercial is really funny ... but with serious undertones.

"I love the commercial because sometimes my husband remembers to take his Viagra but forgets to stay awake long enough for it to make any difference," says a customer service rep (who wishes to remain anonymous) at Zoller(R) Labs, the makers of Zantrex-3. "When we first showed the commercial to our employees the men looked embarrassed. Meanwhile the women were nodding their heads in complete agreement. Maybe it's just my female perspective but really, what good is a male potency pill if your significant other doesn't even have the energy to stay awake?"

The commercial for Zantrex-3 Insta*Shot(TM), which can now be seen on YouTube (search Zantrex3) depicts an all too common scene ... men too exhausted by their hectic schedules to be interested in anything but sleep. And, of course, there's the female frustration. The commercial's opening line says it all: "No matter how much Viagra you take ... you still need energy to make things 'happen.'"

There's no question that over the past five years the Zantrex-3 brand has become synonymous with extreme energy (even though Zantrex-3 diet pills are found in the weight loss section of virtually every store in America that has a weight loss section). So it was only a matter of time before the clever marketers at Zantrex entered the new, ultra-hip energy shot market. But rather than concentrate on extreme sports (although they have a very cool "free-running" commercial and sponsor MMA legend "Dangerous" Dan Henderson), Zantrex-3 Insta*Shot is focusing on the overly-exhausted, over-40 male market with one of the funniest, if not most interesting, commercials of the year, especially for an energy shot.

"Our tongue-in-cheek approach hides a serious message," explains Gina Daines, spokesperson for Zoller Labs. "Both men and women face grinding schedules with more stress and longer working hours than our parents and grandparents had to face. And unfortunately, perhaps the biggest victim of our fast-paced lifestyle is intimacy. And that's no joke for millions of couples. If Zantrex-3 Insta*Shot can inject some energy into the bedroom, well that would be a good thing. No, that would be a great thing, wouldn't it?"

About Zantrex-3 Ultra Potent Insta*Shot

Fully distributed at GNC, Zantrex-3 Insta*Shot will soon be available at 7-11, Wal-Mart, Walgreen's, CVS and, as they say in the ad, "smarter retailers nationwide." Insta*Shot's "Octane Orange" flavor is a real step up from the acrid, bitter taste of most energy drinks and shots. The formula boasts extreme energy that's "fast-acting, long-lasting" and with "no crash." But it's the "Ultra-Potent" message in the commercial that has everyone talking.

Zantrex-3 Insta*Shot is also available directly from the manufacturer at zantrex-3.com.

Note: Viagra(R) is a registered trademark of Pfizer Inc., and neither Zoller Laboratories or Zantrex-3 are affiliated in any way with Pfizer Inc. or Viagra(R) products.


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SOURCE Zoller Labs
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