Amway Global to be Presenting Sponsor of 'Tina Turner Live in Concert' 2008 North Ame...( Sponsorship is part of larger bran...),Health

Sponsorship is part of larger brand-building campaign for Amway Global

ADA, Mich., July 10 /PRNewswire/ -- Amway Global today announced that it will be the Presenting Sponsor for legendary, Grammy-winning singer Tina Turner's upcoming North American tour, promoted nationally by AEG Live. "Amway Global Presents Tina Turner Live in Concert" will span at least 36 concerts in more than 20 U.S. and Canadian cities, beginning October 1 in Kansas City. This will be the first tour in eight years for Turner, an eight- time Grammy winner with seven top-10 singles who has sold nearly 200 million albums.

As presenting sponsor, the Amway Global name will appear on tickets, advertisements, and signage at all North American concert venues.

"We are thrilled to be associated with an artist of such high caliber and broad appeal as Ms. Turner," says Steve Lieberman, Amway Global's Managing Director. "A rock tour is not what most people would expect from Amway Global and that's the whole point. There are so many things people don't realize about our business, like the fact that we're the number one online health and beauty retailer. Sponsoring Tina Turner's fall tour is just one example of how we are stepping up our efforts to build awareness for our business and who we are today."

The sponsorship is part of a larger Amway Global investment to help raise public awareness of its business, opportunity, and products in North America. The company currently operates as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. To support this brand transition and also build awareness for the company's flagship Nutrilite vitamin and supplement brand and Artistry skin care and cosmetics brands, the company is investing in a multi-million dollar advertising campaign and high- profile sponsorships, such as the Tina Turner tour.

A recording artist for more than 40 years, Tina Turner appeals to music fans across generations a
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