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Amway Global to be Presenting Sponsor of 'Tina Turner Live in Concert' 2008 North American Tour

Sponsorship is part of larger brand-building campaign for Amway Global

ADA, Mich., July 10 /PRNewswire/ -- Amway Global today announced that it will be the Presenting Sponsor for legendary, Grammy-winning singer Tina Turner's upcoming North American tour, promoted nationally by AEG Live. "Amway Global Presents Tina Turner Live in Concert" will span at least 36 concerts in more than 20 U.S. and Canadian cities, beginning October 1 in Kansas City. This will be the first tour in eight years for Turner, an eight- time Grammy winner with seven top-10 singles who has sold nearly 200 million albums.

As presenting sponsor, the Amway Global name will appear on tickets, advertisements, and signage at all North American concert venues.

"We are thrilled to be associated with an artist of such high caliber and broad appeal as Ms. Turner," says Steve Lieberman, Amway Global's Managing Director. "A rock tour is not what most people would expect from Amway Global and that's the whole point. There are so many things people don't realize about our business, like the fact that we're the number one online health and beauty retailer. Sponsoring Tina Turner's fall tour is just one example of how we are stepping up our efforts to build awareness for our business and who we are today."

The sponsorship is part of a larger Amway Global investment to help raise public awareness of its business, opportunity, and products in North America. The company currently operates as Quixtar North America/Amway Global but is transitioning to the Amway Global name by 2009. To support this brand transition and also build awareness for the company's flagship Nutrilite vitamin and supplement brand and Artistry skin care and cosmetics brands, the company is investing in a multi-million dollar advertising campaign and high- profile sponsorships, such as the Tina Turner tour.

A recording artist for more than 40 years, Tina Turner appeals to music fans across generations and has career longevity that is rare in any industry, especially the music business. Her concerts are typically sellouts, which is why she has sold more concert tickets than any other solo performer in history.

For more information about "Amway Global Presents Tina Turner Live in Concert" please visit

About Quixtar North America/Amway Global

Based in Ada, Mich., Quixtar North America/Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded $7.1 billion in fiscal 2007.

About AEG Live

AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming, and multi-media production. AEG Live, the nation's second-largest concert promotion and touring company, is comprised of special event, broadcast and exhibition divisions, fourteen regional offices, and numerous state-of-the-art venues nationwide. For more information, go to

Announced* 2008 North American Tour Dates

For tickets and additional information please visit

DATE City Venue

Wed., Oct 01 Kansas City, MO Sprint Center

Fri., Oct 03 Chicago, IL United Center

Sat., Oct 04 Chicago, IL United Center

Mon., Oct 06 Chicago, IL Allstate Arena

Wed., Oct 08 Kansas City, MO Sprint Center

Thu., Oct 09 Minneapolis, MN Target Center

Mon., Oct 13 Los Angeles, CA STAPLES Center

Tue., Oct 14 Anaheim, CA Honda Center

Thu., Oct 16 Los Angeles, CA STAPLES Center

Sun., Oct 19 San Jose, CA HP Pavilion

Mon., Oct 20 San Jose, CA HP Pavilion

Wed., Oct 22 Sacramento, CA ARCO Arena

Fri., Oct 24 Phoenix, AZ Arena

Thu., Oct 30 Miami, FL American Airlines Arena

Sun., Nov 02 Ft. Lauderdale, FL BankAtlantic Center

Wed., Nov 05 Orlando, FL Amway Arena

Sun., Nov 09 Atlanta, GA Philips

Thu., Nov 13 Toronto, Ont., Canada Air Canada Centre

Sun., Nov 16 Boston, MA TD Banknorth Garden

Mon., Nov 17 Boston, MA TD Banknorth Garden

Sun., Nov 23 Washington, DC Verizon

Wed., Nov 26 Newark, NJ Prudential Center

Thu., Nov 27 Newark, NJ Prudential Center

Wed., Dec 03 Uniondale, NY Nassau Coliseum

Thu., Dec 04 Uniondale, NY Nassau Coliseum

Sat., Dec 06 Hartford, CT XL Center

Mon., Dec 08 Montreal, Que., Canada Bell Centre

Fri., Dec 12 Toronto, Ont., Canada Air Canada Centre

*Additional shows are being added to this schedule.

SOURCE Amway Global
Copyright©2008 PR Newswire.
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