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Amway Global to Donate $1.1 Million in Gifts to TODAY Show Toy Drive

ADA, Mich., Dec. 18 /PRNewswire/ -- As part of its One by One Campaign for Children, Amway Global donated $1.0 million in product to NBC's TODAY Show Toy Drive via a direct selling industry effort to provide holiday gifts for thousands of children nationwide. Amway Global's gift includes cosmetics, skin care, personal care, fragrances and jewelry, items aimed at teen and pre-teen girls - one of the groups often forgotten during holiday giving drives. Amway Global's donation is being shipped to 20 non-profit organizations across the country for delivery to disadvantaged children and families, providing in many cases the only gifts some children and teens may receive this holiday season.

Additionally, above the $1.0 million, Amway Global has promised for every person that visits the Amway Global Facebook page to learn more about how Amway Global shares with local communities and becomes a Fan between December 18 and Christmas Day, they will donate an additional gift, up to $100,000 worth, to the TODAY Show Toy Drive.

This donation is a public expression of Amway Global's efforts to improve the well being of children around the world through its One by One campaign. It also demonstrates Amway Global's support of the United States Direct Selling Association, whose member companies combined donation totals nearly $15.7 million in products and cash to the TODAY Show Toy Drive this year.

"Amway Global, our employees and Independent Business Owners are proud to support the TODAY Show Toy Drive again this year," said Steve Lieberman, Managing Director of Amway Global. "Together, Amway Global and our parent company, Amway, have donated more than $70 million to children's causes around the world since One by One began in 2003. We hope the gifts donated to the TODAY Show Toy Drive brighten the holiday season for children and their families here in North America."

Steve Lieberman appeared briefly on the TODAY Show Friday, December 18, in the 10 a.m. hour.

In addition to supporting the TODAY Show Toy Drive, Amway Global serves as a sponsor of Boys & Girls Club, Easter Seals and the U.S. Dream Academy through the Amway One by One Campaign for Children.


With its affiliates around the world, Amway Global ( is a leader in the $80 billion global direct-selling industry. Established in 1959 as a seller of household cleaners, the company expanded and diversified over the years and today is a leader in Health and Beauty through its NUTRILITE® brand of nutritional supplements and the ARTISTRY® brand of skin care and cosmetics.

Amway reported sales of more than $8.2 billion last year and is helping millions of people lead better lives with its consumer products, business opportunities, and generous sharing through its One By One Campaign for Children. Amway's NUTRILITE brand is based in Buena Park, Calif., with extensive farming and processing operations in Lakeview, Calif. NUTRILITE also sponsors AC Milan and enjoys the endorsement of soccer superstar Ronaldinho. In the U.S., Amway Global also is the presenting sponsor of the San Jose Earthquakes.

About the Amway One by One Campaign for Children

The Amway One by One Campaign for Children ( builds local relationships that result in global impact. Through One by One programs, Amway, its employees and distributors support hundreds of nonprofit organizations in more than 50 countries working to address the full spectrum of children's needs. Since 2003, the Amway One by One Campaign for Children has donated more than $70 million to children's causes, touching the lives of 6 million children. Our employees and Business Owners have spent over 1 million hours volunteering to make life better for children around the world.

SOURCE Amway Global

SOURCE Amway Global
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