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Amway Global Improv-Ice Provides Christmas Day Entertainment
Date:12/21/2009

ADA, Mich., Dec. 21 /PRNewswire/ -- Amway Global and Disson Skating are mixing things up this Christmas with a unique entertainment opportunity to air on NBC. Amway Global Improv-Ice is a special competition that adds a twist to standard figure skating. Improv-Ice will challenge figure skating superstars by having them skate on the fly to music they have not yet heard. It's all about the improvisation, and with that will come great entertainment for viewers to enjoy as they relax on Christmas day.

The Amway Global Improv-Ice nationally televised special will air on Christmas Day from 3 to 5 p.m. ET on NBC and will be hosted by figure skating greats Kristi Yamaguchi and Brian Boitano. The Goo Goo Dolls will appear as musical guest entertainers, and Olympic and World Champion figure skaters such as Nancy Kerrigan, Kurt Browning and Sasha Cohen will take on the challenge of improvisational skating. To help promote the show, Michael Weiss will appear on NBC's Today Show and Kurt Browning will participate in a satellite radio tour, both on Christmas morning.

"This is such an innovative show for us to sponsor," said Jori Hartwig, Vice President of Marketing for Amway Global. "We love that Improv-Ice gives its viewers the power to choose the winning skater. Amway Global is all about empowering individuals, and we can't wait to see who the viewers choose as the best improv skater!"

Those viewing Improv-Ice during its NBC broadcast will have the opportunity to vote for the skater improvising the best by visiting www.nbcolympics.com. Voting will end at midnight on December 27, and the winning skater will be revealed on New Year's Day during Brian Boitano's Skating Spectacular on NBC.

As presenting sponsor of Improv-Ice, Amway Global will air advertisements during Improv-Ice, as well as two, 60-second episodes discussing the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN®. ONE BY ONE is focused on improving the well-being of children around the world and since 2003 has donated more than $70 million to children's causes.

Amway Global Improv-Ice will rebroadcast twice on the Hallmark Channel in the United States and multiple times on the Comcast SportsNet channel sometime after NBC's Christmas Day airing. The show will also be available for free download on MyContent.com from December 26, 2009, until approximately June 30, 2010.

About Amway Global

With its affiliates around the world, Amway Global (www.amwayglobal.com) is a leader in the $80-billion global direct selling industry. Established in 1959 as a seller of household cleaners, the company expanded and diversified over the years and today is a leader in health and beauty through its NUTRILITE® brand of nutritional supplements and the ARTISTRY® brand of skin care and cosmetics.

Based in Ada, Michigan, Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway, Access Business Group, LLC, Alticor Corporate Enterprises (ACE), and Amway Global (formerly Quixtar), reached $8.2 billion in fiscal 2008.

About the Amway One by One Campaign for Children

The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN (www.amwayonebyone.com) builds local relationships that result in global impact. Through ONE BY ONE programs, Amway, its employees, and distributors support hundreds of nonprofit organizations in more than 50 countries, working to address the full spectrum of children's needs. Since 2003, the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN has donated more than $70 million to children's causes, touching the lives of 6 million children. Our employees and Independent Business Owners have spent over 1 million hours volunteering to make life better for children around the world.

SOURCE Amway Global


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SOURCE Amway Global
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