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America's Pediatrician Dr. Bill Sears Answers Michelle Obama's Call to Action to Help Eradicate Obesity
Date:3/11/2010

IRVINE, Calif., March 11 /PRNewswire/ -- Renowned pediatrician, author, and lecturer Dr. William Sears and his product team have announced the launch of his new Dr. Sears Family Essentials™ brand of children's supplements and healthy snacks at the Natural Products Expo West convention to be held in Anaheim, CA March 12-14. The company's stated mission, "To deliver healthy products that help nourish young bodies and minds."

It's by no coincidence the Dr. Sears Family Essentials launch comes on the heels of and answers the first lady's call to action for companies and government to focus on the obesity epidemic affecting America's youth. "I have been predicting this epidemic for years as my diagnosis of diabetes, heart inflammation, and even colitis in young children in my practice has been on the rise," says Dr. Sears. "Once upon a time, children received their nutrition from proper meals. Today, with children's schedules getting busier they rely on quick snacking which is typically comprised of highly processed foods and empty calories." Dr. Sears explains, "We don't have an eating disorder, we have a nutrition disorder or what I call 'NDD' or Nutrition Deficit Disorder. Diets filled with fast empty calories."

Dr. Sears' answer, Dr. Sears Family Essentials line of products, was created and formulated with the goal of providing parents with healthy alternatives to current snacking and supplement options.

The products contain no artificial ingredients and are always 100% natural. The Dr. Sears Family Essentials line includes supplement fruit chews, Omega–3 fish oil liquids and gels, specifically formulated infant and toddler supplements, and Popumz™, a healthy line of snack crisps. Sears' plans for the new products include securing distribution in traditional retail as well as points of "nutritional breakdown" including schools, community centers, and other areas currently dominated by unhealthy snack providers.

"We really hope to deliver products that will give parents a viable, cost-effective, and healthy option to provide to their children," states Sears. "If we can educate parents and provide kids with alternatives they like to eat, we have made a great first step toward combating our problem."

To find out more about the entire product line visit drsearsfamilyessentials.com.

SOURCE Dr. Sears Family Essentials

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