America's Egg Farmers to Participate in Annual White House Easter Egg ...(ime improved grades and higher test scor...),Health

Date:4/13/2009

ime, improved grades and higher test scores(1),(2). Research shows that eating high-quality protein foods for breakfast, like eggs, can help you and your family feel more energized and satisfied throughout the day(3). For 70 calories and an average retail cost of 15 cents apiece(4), eggs are one of the most affordable sources of high-quality protein per serving, making them a great choice for families on a budget.

The Obama Easter Egg Roll

The White House will open the South Lawn from 8 a.m. to 5 p.m. on Monday, April 13 to more families than ever before. Children ages 10 and under, along with their families, will enjoy sports, cooking classes, live musical performances, storytelling and the legendary Easter Egg Roll.

The tradition of the White House Easter Egg Roll has a long history dating back to 1878 when President Rutherford B. Hayes officially opened the White House grounds to local children for egg rolling on Easter Monday. Successive Presidents have continued the tradition of inviting children to the White House Lawn for egg rolling and other activities and entertainment.

Incredible People

In early 2009, America's egg producers unveiled "Incredible People," a new integrated advertising campaign in support of the incredible edible egg(TM). The campaign focuses on people with real, unique talents that exhibit extraordinary body and mind skills. These "incredible" people, including Luke Myers and Luci Roberts, are featured in the American Egg Board's TV, print and digital advertising campaign. To coincide with the new advertising campaign, the American Egg Board is also has an "Incredible People" section on its Web site, www.incredibleegg.org, which spotlights more real-life incredible stories.

About the American Egg Board (AEB)

AEB is the U.S. egg farmer's link to the consumer in
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SOURCE American Egg Board Copyright©2009 PR Newswire. All rights reserved

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