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America's Egg Farmers to Participate in Annual White House Easter Egg Roll Today
Date:4/13/2009

With a Mission of Encouraging Families to Be Incredibly Active and Healthy, American Egg Board Donates 13,500 Colorful, Rolling Eggs

PARK RIDGE, Ill. April 13 /PRNewswire/ -- Today, the nation's egg farmers will delight thousands of children and their parents by providing 13,500 dyed eggs for the 2009 White House Easter Egg Roll. A tradition for more than 130 years, the event brings together families to hunt for and race Easter Eggs on the White House Lawn and visit with the Easter Bunny.

In addition to supplying the egg-citing event's most important ingredient - eggs - the American Egg Board's Howard Helmer, the Guinness World Records "World's Fastest Omelet Maker," will demonstrate his legendary 40-second omelet and share tips for easy and healthy breakfast meals. Kids (and parents, too!) can snap their photo in the famous Egg Chair and upload them to the "Wall of Fame" on www.incredibleegg.org to join the ranks of other incredible people. The Egg Chair is a fun reminder for kids and parents that the all-natural, high-quality protein in the eggs they love provides them with the energy they need for body and mind.

"This is the 32nd year that the American Egg Board has participated in the Easter Egg Roll, and with the new administration, it promises to be bigger than ever," said Joanne Ivy, president and CEO for the American Egg Board. "The 2009 White House Easter Egg Roll theme of 'Let's go play' works well with the American Egg Board's mission to encourage kids to be as incredible as they can be - maybe even become President - by exercising their minds and bodies and eating healthy."

Incredible, Edible Energy

Incorporating eggs into the diet is an important part of the equation in building energy and nutrition. There are cognitive benefits to eating breakfast, such as improved memory recall t
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SOURCE American Egg Board
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