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America's Egg Farmers Launch New Incredible Edible Egg(TM) Advertising Campaign Focusing on 'Body And Mind'
Date:2/3/2009

formations in less than seven seconds. While filming his television ad, Luke actually broke his most recent record for sport stacking.

Created by Grey New York, the advertising will appear in a variety of television, magazine and online media outlets, including:

    -- "Good Morning America," "Today" and "The View"
    -- Woman's Day, Weight Watchers, Parents and People magazines
    -- Yahoo.com, FoodNetwork.com and Weightwatchers.com

"The centerpiece of the campaign is the visual image of real people -- people like you and me --doing incredible things with their bodies and minds, to demonstrate how eggs keep them going all day long," says Ken Dowling, executive vice president, group director at Grey New York. "The new campaign is a creative, contemporary and relevant way to visually show the many incredible benefits of eating eggs. To us, the line, 'if you want to be incredible, eat incredible,' says it all."

"Incredible People" Online

To coincide with the new advertising campaign, the American Egg Board is also unveiling an "Incredible People" section on its Web site, http://www.incredibleegg.org, which spotlights more real-life incredible stories. Along with viewing featured "Incredible People," visitors to the Web site can share their own incredible stories and comment on other user- submitted accounts. The Web site also offers egg nutrition and cooking tips, along with quick and easy-to-prepare egg recipes.

To see the new advertising and check out "Incredible People," visit http://www.incredibleegg.org.

About the American Egg Board (AEB)

AEB is the U.S. egg producer's link to the consumer in communicating the value of The incredible edible egg(TM) and is funded from a national legislative checkoff on all egg
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SOURCE American Egg Board
Copyright©2009 PR Newswire.
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