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America's Egg Farmers Launch New Incredible Edible Egg(TM) Advertising Campaign Focusing on 'Body And Mind'
Date:2/3/2009

PARK RIDGE, Ill., Feb. 3 /PRNewswire/ -- America's egg producers are unveiling "Incredible People," a new integrated advertising campaign in support of the incredible edible egg(TM). The campaign reminds Americans that the all-natural, high-quality protein in the eggs they love provides them with the energy they need for both body and mind.

"Research shows that there are important cognitive benefits of eating breakfast, especially for children," said Kevin Burkum, senior vice president of marketing for the American Egg Board, a nonprofit marketing organization funded by America's egg farmers. "Moms told us that when it's an important day for their kids in school, such as a test day, they make it a point to serve their kids eggs for breakfast because they help them feel more satisfied and energized throughout the day. This new ad campaign demonstrates how eggs can provide the body and mind energy needed to accomplish the incredible any day of the week."

Introducing "Incredible People"

The American Egg Board (AEB) conducted an extensive search for people with real, unique talents that exhibit extraordinary body and mind skills and discovered Luci Romberg and Luke Myers, who are featured in the ads along with an iconic prop -- a 1960's "egg chair."

Luci Romberg, age 27, is a free runner -- a physical art focused on freedom and beauty in which participants perform acrobatic movements through urban and rural areas. She is also a martial artist, Hollywood stunt woman and National Champion gymnast. In the television ad, Luci free-runs, scaling rooftops like a superheroine. Luke Myers, 14, is a world champion sport stacker -- an activity in which individuals and teams stack plastic cups in a variety of sequences while racing the clock. Luke will be competing at the World Championships in April 2009, where he will be defending his World Record of stacking 12 cups in three different
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SOURCE American Egg Board
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