Americans Want Insurers and Physicians to Use Technology to 'Coach' Them to Healthier Habits, Reports New National Survey From... ( Findings support need for health plan...)

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Americans Want Insurers and Physicians to Use Technology to 'Coach' Them to Healthier Habits, Reports New National Survey From Microsoft

Date:6/3/2009

Findings support need for health plans to proactively engage consumers where they live and work.

REDMOND, Wash., June 3 /PRNewswire-FirstCall/ -- A new survey released today from Microsoft Corp. shows that Americans would like their health insurers and physicians to proactively use technology to help them build healthier lifestyles. The Microsoft Health Engagement Survey 2009, conducted by Kelton Research, found that consumers want electronic "coaching" via e-mail and phones to help them improve health habits, self-manage conditions and better coordinate care with providers.

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"Insurers can no longer wait for consumers to self-manage their chronic conditions through standalone Web tools," said Dennis Schmuland, M.D., U.S. health insurance industry solutions director at Microsoft. "Consumers want their providers and insurers to team together to help them replace bad health habits with good ones, reduce their health risks and equip them to self-manage their conditions. This requires a new generation of technology designed to proactively improve health and coordinate care at the individual and community levels."

According to the survey, 66 percent of Americans are interested in receiving health-related encouragement or reminder e-mails from their health insurance company and 52 percent would be open to receiving e-mails that provide them with feedback on their health progress. In addition, 62 percent of Americans believe that personal health record services are valuable.

Fragmentation a Barrier to Healthier Outcomes

More than half (55 percent) reported the healthcare system as fragmented in terms of helping people proactively manage their health. People who feel this way are far more likely to rely on general health Web sit
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SOURCE Microsoft Corp.
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