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Americans' Knowledge of Fats Growing But Still Insufficient
Date:10/4/2007

ng what to eat:

--More than one-third (37 percent) of Americans say they are buying

foods because the package or label says "zero trans fat," up from

32 percent in 2006.

--When eating in restaurants, half (51 percent) of Americans say they

order a menu item at least some of the time because it's marked

"healthy" in some way.

--And more consumers say they "sometimes," "most of the time" or

"always" request ingredient or nutrition information for menu items

(21 percent in 2007, up from 15 percent in 2006).

Help for Consumers to 'Face the Fats'

To help consumers better understand fats and make heart-healthy choices, the American Heart Association's "Face the Fats" campaign Web site, http://www.AmericanHeart.org/FaceTheFats, features a range of information and tools, including:

--My Fats Translator, an easy-to-use calculator that gives personalized

daily calorie and fat limits, and includes food examples showing how

it's possible to "trade up" to smarter choices in small steps, from

breakfast to eating on-the-go.

--Tips to help consumers "Live Fat-Sensibly," from grocery shopping and

reading food labels to eating out. Consumers can find questions to ask

restaurant servers, learn how to "de-code" descriptions of dishes on

the menu, and find ways to order a healthier meal that's still tasty.

--Sat and Trans, the Bad Fats Brothers, the American Heart Association's

two animated "heartbreaker" characters who personify the bad fats.

A quick glance at Sat and Trans's sample menu of favorite foods, for

example, helps consumers learn where to find saturated and trans fats,

particularly in fast food, diners and other restaurants.

The American Heart Association's trans fat education campaign is funded by a class action laws
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SOURCE American Heart Association
Copyright©2007 PR Newswire.
All rights reserved

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