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Americans Continue Eating Nutritious and Convenient Snacks Despite Tough Economic Times
Date:1/16/2009

YUBA CITY, Calif., Jan. 16 /PRNewswire/ -- It's no secret that the economic landscape is changing the way we think, shop and eat. But, are you willing to sacrifice your well-being and that of your family? If you're anything like other consumers in a recent nationwide study conducted by Tootelian & Associates, you will continue consuming nutritious, convenient and all-natural snacks. There are many healthy snacks on the market, as well as many grab-and-go options, but Sunsweet Ones(TM), individually wrapped prunes, provide the best of both worlds. Ones are the ultimate superfruit -- each serving is packed with antioxidants, fiber and potassium, meeting your diet and lifestyle needs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090116/AQF006)

As creatures of habit, it is often hard to create new diet regimens for ourselves. That's why Sunsweet teamed up with registered dietitians Cheryl Forberg, RD and Carolyn O'Neil, MS, RD to provide tips and tools toward building a healthier you in 2009. Sunsweet has dedicated http://www.SunsweetSwap.com to feature new tips and resources from Forberg and O'Neil for healthy snacking in the new year. At http://www.SunsweetSwap.com, you will learn the benefits of the increasingly popular superfruit, Ones, individually wrapped prunes. SunsweetSwap.com allows you to compare what you gain in vitamins and minerals (and lose in fat and calories) when you swap out your current convenient snack for Ones. While on the Sunsweet Swap, you can also take the Swap Quiz to test your healthy snacking IQ.

In today's tough economic times, it's hard to not be focused on the mighty dollar, but according to the December 2008 Tootelian & Associates study, other Americans are keeping nutrition and convenience top priorities during tough economic times. Find out if you share similar ideas based on these findings:

-- More than four in five consumers believe it is best to purchase more nutritional snacks versus candy, chips, and popcorn during difficult times.

-- Greater than two-thirds of consumers think it is better to purchase shelf-stable products that will keep longer and thereby reduce the risk of waste due to spoilage.

-- Nutrition will be a priority in purchase decisions among more than two-thirds of the consumers.

-- More than four in five consumers indicated they are likely to purchase foods both nutritious and convenient during difficult economic times.

-- Greater than two-thirds of the consumers indicated they are willing to pay more for foods that are both nutritious and convenient.

-- Virtually all consumers believe it would be good to incorporate more all-natural foods in their diets in 2009.

"Even when you are watching your pocket book, you want to make smart and nutritious decisions when it comes to snacking," said Forberg. "Sunsweet products, such as Ones, are a great choice when you want a healthy, convenient snack and a good value."

High in fiber and antioxidants, prunes stack up favorably against all convenient snacks. Because they are individually wrapped, naturally powerful Sunsweet Ones(TM) are the ultimate convenient healthy snack. The unique cylinder container fits perfectly in your desk drawer, gym bag, even a cup holder in the car, making it even easier to snack healthfully while on the go. So, if you're like other Americans that were surveyed, continue snacking on your favorite healthy snacks such as Sunsweet Ones(TM).

Sunsweet Ones(TM) are currently available in the dried fruit or produce sections at major retailers nationwide. For more information about Sunsweet Ones(TM) and the Sunsweet Swap please visit http://www.SunsweetSwap.com.

About SUNSWEET

Headquartered in Yuba City, Calif., Sunsweet Growers, Inc. is one of the world's largest handlers of dried fruits including dried plums, apricots, cranberries and raisins. A grower-owned marketing cooperative, Sunsweet provides one-third of the world's dried plums. The Sunsweet brand is widely recognized as representing products that promote a healthy lifestyle for today's consumer.

    * Survey on Consumer Perspectives on Nutritional Foods. December, 2008.
      Tootelian & Associates. Dennis H. Tootelian, Ph.D., Professor of
      Marketing, College of Business Administration, California State
      University. Commissioned by Sunsweet Growers, Inc.

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SOURCE Sunsweet Growers, Inc.
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