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American Tailgaters Association, ESPN's Sean Salisbury and George Foreman Unite in the Fight Against Pediatric Cancers Around Super Bowl XLII

- 'Cancer Blows' Celebrity Charity Tailgate Event around Super Bowl XLII to

Benefit Cancer's Most Vulnerable Victims -

GLENDALE, Ariz, Jan. 29 /PRNewswire-USNewswire/ -- The American Tailgaters Association (ATA) together with the Sean "Big Mouth" Salisbury Dreams Come True Foundation and the George Foreman "Knock Out Pediatric Cancer" initiative today announced they will be hosting the first annual "Cancer Blows" Celebrity Charity Tailgate event in Glendale, Arizona home of Super Bowl XLII, on Thursday, January 31, 2008. Event proceeds will benefit pediatric cancer patients.

"The Super Bowl is the most anticipated sporting event of the year and I am thrilled that we have joined forces with the ATA and George Foreman's "Knock Out Pediatric Cancer" initiative. We want to leverage that visibility to benefit children who are fighting for their lives and in some small measure help improve the quality of the life they live, while battling this ugly disease," said Sean Salisbury, current ESPN analyst and former NFL Quarterback. "The Big Mouth Dreams Come True Foundation is dedicated to making the sports fantasies of children with pediatric cancer a reality. We are excited about the tailgate charity event because it will enable us to raise visibility for the children we are dedicated to helping now and in the long-term."

The "Cancer Blows" Celebrity Charity Tailgate event will take place at the Jack Daniels Old No 7 Club from seven to midnight on Thursday, January 31, 2008. The party features the band Whiskey Falls and will offer a tailgater's dream of BBQ foods and drinks. Tickets can be purchased online at

"The ATA is extremely proud to partner with both Sean Salisbury and George Foreman to host an event that benefits an extremely worthy cause. In the long-term we hope to build on this partnership to generate a large base of support around this effort," said Jeff Dockeray, Parking Lot Pro & Vice President - ATA. An estimated 50+ million people tailgate every year in the United States. If the ATA can serve as a conduit to harness just a fraction of that number to support the fight against pediatric cancers, these children and their families will have an extremely powerful voice in their section cheering for them and routing them on. Given the obstacles these kids must overcome every day it is the least that each of us can do."

About the Sean Salisbury Big Mouth Dreams Come True Foundation

Founded by Sean Salisbury, former NFL quarterback and current ESPN NFL analyst, the Big Mouth Dreams Come True project has been established to provide pediatric cancer patients with a rare opportunity to get up close and personal with their favorite sports stars and sports celebrities. Sean's father passed away in July of 2007 from the awful disease that is cancer, and has vowed to do his part to lessen the burden on those suffering from cancers terrible "blow."

About the George Foreman Knock Out Pediatric Cancer Initiative

Founded by boxing heavyweight great George Foreman, KnockOutPediatricCancer seeks to raise funds to benefit The Children's Cancer Hospital at M. D. Anderson Cancer Center in Houston, Texas. The funds will provide crucial support in the areas of research, facility development and family support.

About the American Tailgaters Association

The American Tailgaters Association (ATA) is a national association dedicated to providing a mutually beneficial link between tailgaters and the products and services that cater to them, while increasing the popularity of tailgate culture, and the satisfaction of tailgaters in the process. The ATA is comprised of over 350,000 individuals, 350 clubs, and dozens of business members. The ATA offers its members, partners, retailers, media, and other organizations unique resources, from tailgating research and insights to cooperative marketing opportunities. As the undisputed "authority on tailgating" the ATA has been received national media attention from outlets such as Today Show, CNBC, Sports Illustrated, Business Week, and more.

SOURCE The American Tailgaters Association
Copyright©2008 PR Newswire.
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