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American Slide Chart/Perrygraf "SlideGuides" and "SpinGuides" Help Drug Companies Satisfy New PhRMA Guidelines
Date:5/5/2009

vely. Yet the flat-mailing format lets a single piece multi-task as an informative direct mailer, fulfillment piece, trade show handout, training aid and sales leave-behind that is consulted repeatedly. This is an unmistakable departure from traditional logo-imprinted items such as pens, mugs or magnets. The surface area on these items is far too limited to convey large amounts of useful information, and they are unable to fulfill the educational role outlined in the recent PhRMA code."

American Slide Chart/Perrygraf President Julie Johnson explains that the new code will lead drug and medical device companies to select their selling materials with unprecedented care. "At the same time," she adds, "a recent AccessMonitor report suggests that hectic physician schedules are reducing the amount of time spent with industry sales representatives. So increasingly, these reps need a branded educational tool with extra staying power -- one that doctors and their patients will refer to again and again. This helps to build valuable brand awareness among this critical audience."

American Slide Chart/Perrygraf products have served as dosing guides, sizing gauges, BMI calculators, gestation wheels, therapy decision guides and testing charts for a range of leading drug and medical manufacturers. Visitors to the company's online IdeaGallery can request a free dimensional design and obtain the company's latest white paper (The Commitment Chain: Boosting Brand Strength). For additional information,

Source: PRWeb
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American Slide Chart/Perrygraf "SlideGuides" and "SpinGuides" Help Drug Companies Satisfy New PhRMA Guidelines 
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