Specialized, portable formats remain fully consistent with new PhRMA code educational guidelines -- yet still offer dynamic, cost-effective brand-building opportunities.
Carol Stream, IL (PRWEB) May 5, 2009 - American Slide Chart/Perrygraf, a leading provider of user-interactive dimensional print solutions that educate recipients, build corporate image and drive audience brand interaction, today announced an enhanced selection of educational SlideGuides and SpinGuides designed to help drug and medical device companies comply with new PhRMA code guidelines.
Designed to be consulted repeatedly, the specialized slide and wheel formats condense high volumes of information into portable, full-motion tools that deliver situation-specific insights. They incorporate pre-calculated data and customized product information, helping users make smarter, safer, more accurate decisions about product use. This makes American Slide Chart/Perrygraf solutions versatile communications vehicles for product launches, overviews, and feature comparisons.
"Our portable SlideGuides and SpinGuides are actually moving charts that combine a colorful, user-interactive design with the unique ability to integrate and clarify sizeable volumes of technical data," notes Don Hoff, director of sales and marketing for American Slide Chart/Perrygraf. "This helps them deliver an educational message clearly, comprehensively and cost-effectively. Yet the flat-mailing format lets a single piece multi-task as an informative direct mailer, fulfillment piece, trade show handout, training aid and sales leave-behind that is consulted repeatedly. This is an unmistakable departure from traditional logo-imprinted items such as pens, mugs or magnets. The surface area on these items is far too limited to convey large amounts of useful information, and they are unable to fulfill the educational role outlined in the recent PhRMA code."
American Slide Chart/Perrygraf President Julie Johnson explains that the new code will lead drug and medical device companies to select their selling materials with unprecedented care. "At the same time," she adds, "a recent AccessMonitor report suggests that hectic physician schedules are reducing the amount of time spent with industry sales representatives. So increasingly, these reps need a branded educational tool with extra staying power -- one that doctors and their patients will refer to again and again. This helps to build valuable brand awareness among this critical audience."
American Slide Chart/Perrygraf products have served as dosing guides, sizing gauges, BMI calculators, gestation wheels, therapy decision guides and testing charts for a range of leading drug and medical manufacturers. Visitors to the company's online IdeaGallery can request a free dimensional design and obtain the company's latest white paper (The Commitment Chain: Boosting Brand Strength). For additional information, visit the corporate homepage or call 1-800-323-4433.
About American Slide Chart/Perrygraf
American Slide Chart/Perrygraf is a premier industry resource for dimensional print solutions that combine user interactivity with hands-on tangibility to improve retention and drive audience response. The company pioneered the original "slide chart" concept in 1934, and has evolved into an innovative provider of unique, American-made communications tools that help major companies around the world educate their target audience while enhancing brand visibility. The company designs, prints, assembles and ships all products from its fully automated headquarters and production facility in Carol Stream, IL. Specialized staff includes a range of graphic designers, postal experts, and strategic marketing consultants who help customers leverage the versatility of dimensional print.
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