Navigation Links
American Red Cross of Greater New York Launches New Effort to Recruit 10,000 Disaster Volunteers
Date:3/9/2009

and Doreen Fox, the creative team at Ogilvy who developed the campaign. "We just felt it was a perfect fit for the NY Red Cross. It pays homage to New York and the Red Cross simultaneously in one powerful, succinct symbol. We are grateful to Governor Paterson for giving us the permission and his support to use the logo this way."

Staying with the New York theme, the campaign features everyday New Yorkers who are Red Cross volunteers and their stories of why they decided to become part of the reserves. The campaign also highlights how easy it is to become a qualified disaster relief volunteer, pointing out that all it takes is the completion of one 6-hour training session. All communications drive people to a newly redesigned microsite (www.iredcrossny.org) with links to volunteer stories and information on signing up for the program.

In addition to the agency's work developing the creative, Ogilvy's media unit, Neo@Ogilvy and WPP sister agency Kinetic were able to secure approximately $2.5 million worth of donated media for the cause from various media companies. The ads will appear on the Reuters billboard in Times Square, in bus shelters, the interior of city buses, taxi tops, wild postings, among other outlets, throughout the greater New York area. New York magazine and US News & World Report will run full page ads. NY centric websites were selected that focus on a variety of interests New Yorkers have. Websites including Interclick ad network, Valueclick ad network, Doubleclick ad network, Menupages, Hopstop, Fandando, Bloomberg.com, New York Magazine are among several websites that have donated space. The campaign will also employ squads of street teams on segways, donning Red Cross T-Shirts and buttons who will pass out literature throughout Manhattan and Brooklyn.

About American Red Cross of
'/>"/>

SOURCE Ogilvy North America
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Many Older Americans Have Active Sex Lives
2. Despite grumbling, most Americans say they are happy at work
3. Record Number of Americans Lack Health Insurance
4. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
5. AUDIO from Medialink and Pfizer: Number of Uninsured Americans Grows to 47 Million
6. New Survey Shows Americans are Still Concerned About Food Safety, Yet Still Not Smart About What They Like to Eat
7. Novo Nordisk Appoints New Leader of North American Business
8. Amid Improving Life Expectancy Rates, Risk of Premature Death is Still Significant for Americans, New Study Shows
9. Primary biliary cirrhosis more severe in African-American and Hispanic patients
10. AOA President Calls on Congress to Reauthorize SCHIP and Take Action to Ensure Health Care Coverage for All Americans
11. American Chemical Societys Weekly Presspac -- Sept. 5, 2007
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/1/2014)... of Bioengineering and Nanotechnology (IBN), Singapore General Hospital ... co-developed the first molecular test kit that can ... patients. This breakthrough was recently reported in ... , According to IBN Executive Director Professor ... molecular diagnostics and cancer research, we have developed ...
(Date:8/1/2014)... Beach, FL (PRWEB) August 01, 2014 ... announced today the opening of a new K-CAPS® ... , The company announced expansion plans last year ... According to Dale Martin, General Manager, “KCAPS® are ... the world.” He added that: “Compared to other ...
(Date:8/1/2014)... Hills, CA (PRWEB) August 01, 2014 ... has found that carbohydrates may contribute to the ... genetically predisposed to the disease. The study was authored ... it, carbohydrates were found to cause intestinal cells to ... more susceptible to colorectal cancer. , “What’s interesting ...
(Date:8/1/2014)... (PRWEB) August 01, 2014 This week ... who completes its 500th week of paying commissions to ... company was founded in January 2005 total $1,405,954,677.06. , ... the world. The company pays commissions in 18 different ... JPY, MYR, MXN, NZD, PLN, USD, SGD, KRW, TWD, ...
(Date:8/1/2014)... A leading dress supplier, Discount-Dress.com, explores a variety of outfits ... lady’s wardrobe fashionable and exciting. Recently, the company has announced ... attract more people, it is now launching a special offer ... 65% off. , “Summer is the season of short bridesmaid ... our collection of ‘ 2014 summer short styles .’ The ...
Breaking Medicine News(10 mins):Health News:Taking the guesswork out of cancer therapy 2Health News:Taking the guesswork out of cancer therapy 3Health News:Carbs May Contribute to Colon Cancer 2Health News:MonaVie Records 500th Commission Week, Having Paid Out More Than $1.4B in Distributor Commissions 2Health News:Discount-Dress.com’s Top Trend Report: 2014 Summer Short Bridesmaid Dresses Now for Sale 2
... Order to Remain ... Competitive, COLUMBUS, Ohio, ... healthcare costs for families since 2000, small,business owners across the country are ... workers and for the,business., In response to what is becoming a ...
... Oct. 21 Isolagen(TM), Inc. (Amex:,ILE) announced today ... Phase,II/III Study IT-A-008 investigating Isolagen Therapy(TM) for the ... approximately half of all,of the study participants have ... study will conclude in the first quarter of,2009., ...
... says , , TUESDAY, Oct. 21 (HealthDay News) -- Having ... job may help protect against the memory loss that ... It included 242 people with Alzheimer,s, 72 with mild ... with mild cognitive impairment have memory problems beyond what,s ...
... white women at increasing risk, study finds , , TUESDAY, Oct. ... States is increasing for the first time in a decade, ... "This is a group we haven,t had as much focus ... higher in elderly white males, and there has been a ...
... Norway, Oct. 21 Do you feel there must be,more ... In his new,self-help book, "True Love: the meaning of life" ... you,ve ever,wondered about true love: what it is, what it ... now holding a complete step-by-step guide describing how to,achieve true ...
... Bulletin Board: NTRZ), a,world leader in stabilized rice ... world champion powerlifter Mike Bridges,received four gold medals ... dead lift events and was named World Champion ... World Powerlifting Championships in Palm,Springs, CA. Bridges points ...
Cached Medicine News:Health News:Huntington Bank Offers Tips to Help Small Businesses Reduce Healthcare Costs 2Health News:Huntington Bank Offers Tips to Help Small Businesses Reduce Healthcare Costs 3Health News:Isolagen Inc. Completes Injections of Isolagen Therapy(TM) in Phase II/III Acne Scar Study 2Health News:Isolagen Inc. Completes Injections of Isolagen Therapy(TM) in Phase II/III Acne Scar Study 3Health News:Job, Education May Buffer Against Dementia 2Health News:Suicide Rates Rise Among Baby Boomers 2Health News:Suicide Rates Rise Among Baby Boomers 3Health News:'True Love: the meaning of life': Learn What True Love Is and How to Find It in Revealing Self-Help Book 2Health News:Mike Bridges Takes Home Four Gold Medals at IPF Masters World Powerlifting Championships; Says NutraCea's RiSolubles(R) is an Essential Part of his Training Regimen 2Health News:Mike Bridges Takes Home Four Gold Medals at IPF Masters World Powerlifting Championships; Says NutraCea's RiSolubles(R) is an Essential Part of his Training Regimen 3
(Date:8/1/2014)... Aug. 1, 2014 MGC Diagnostics Corporation ... announced today that it has completed its acquisition ... cardiorespiratory diagnostic products based in Sorinnes, ... the European cardiorespiratory diagnostics market since 1977. MediSoft, ... approximately €4.7 million ($6.3 million) and incurred a ...
(Date:8/1/2014)... LAWRENCE, Mass. , Aug. 1, 2014  NxStage Medical, ... innovative dialysis products, today announced that Jeffrey H. Burbank ... Financial Officer, will present at the 34 th Annual ... Boston, MA , on Wednesday, August 13 ... event will be made available at http://ir.nxstage.com/ .  ...
(Date:8/1/2014)...  Isis Pharmaceuticals, Inc. (NASDAQ: ISIS ) ... study evaluating ISIS-SMN Rx in infants with spinal ... infant mortality. Isis plans to dose the first infant ... which time Isis will earn an $18 million milestone ... 3 study, ENDEAR, is the first of several planned ...
Breaking Medicine Technology:MGC Diagnostics Corporation Completes Acquisition of MediSoft SA 2MGC Diagnostics Corporation Completes Acquisition of MediSoft SA 3MGC Diagnostics Corporation Completes Acquisition of MediSoft SA 4NxStage to Present at the 34th Annual Canaccord Genuity Growth Conference 2Isis Pharmaceuticals Initiates Phase 3 Study of ISIS-SMN Rx in Infants with Spinal Muscular Atrophy 2Isis Pharmaceuticals Initiates Phase 3 Study of ISIS-SMN Rx in Infants with Spinal Muscular Atrophy 3Isis Pharmaceuticals Initiates Phase 3 Study of ISIS-SMN Rx in Infants with Spinal Muscular Atrophy 4Isis Pharmaceuticals Initiates Phase 3 Study of ISIS-SMN Rx in Infants with Spinal Muscular Atrophy 5
... College of American Pathologists Outlines Recommendations at Food and Drug ... , ... increasing importance of laboratory tests in diagnosing and treating disease, representatives ... the Food and Drug Administration (FDA) urging increased oversight of laboratory ...
... CHICAGO and PASADENA, Calif. , July 20 ... that Huntington Memorial Hospital has selected the Allscripts ... Exchange (HIE) that enables physicians, hospitals and other health care providers ... team approach to patient care, regardless of where they are located ...
Cached Medicine Technology:CAP Leaders Stress Need for Oversight of Direct-to-Consumer and Laboratory Developed Tests 2CAP Leaders Stress Need for Oversight of Direct-to-Consumer and Laboratory Developed Tests 3CAP Leaders Stress Need for Oversight of Direct-to-Consumer and Laboratory Developed Tests 4Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 2Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 3Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 4Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 5Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 6Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community 7
PTC-100 cycler with gold/silver block with Hot Bonnet heated lid, holds one 96-well V-plate or96x0.2ml tubes...
... up kit. Includes configured Laptop PC with ... 1 MultiBlock satellite thermal Cycler (non-robotic). ... friendly software. Store/track run data. ... Outstanding uniformity. Advanced control algorithms ...
PxE thermal Cycler. 0.5ml block holds 48 0.5 ml tubes or 96 0.3 ml tubes. Adjustable height heated lid. Outstanding uniformity. Advanced control algorithms for reduced reaction times. User frien...
PxE thermal Cycler. 0.2ml, 96 well block holds 96 tubes or 1 x 96 well plate. Adjustable height heated lid. Outstanding uniformity. Advanced control algorithms for reduced reaction times. User f...
Medicine Products: