Navigation Links
American Red Cross of Greater New York Launches New Effort to Recruit 10,000 Disaster Volunteers
Date:3/9/2009

NEW YORK, March 9 /PRNewswire/ -- Borrowing from the iconic I Love NY logo, Ogilvy New York has transposed a "red cross" for the "heart" in a new campaign logo for the American Red Cross of Greater New York (ARC/GNY), heralding a new marketing effort designed to recruit New Yorkers to become Red Cross Reserve volunteers.

The attention-getting new campaign logo -- which received the approval of Governor David Paterson -- is part of a multi-channel marketing campaign developed pro-bono by Ogilvy New York. Over $2.5MM in donated media will be spent beginning March 1st.

"Our creative folks drew on their own powerful instincts following 9/11 in conceiving this idea," explained Bill Gray, Vice Chairman of Ogilvy North America and former Chairman of the Board of the American Red Cross of Greater New York. "People must be fully trained. This campaign urges New Yorkers everywhere to contact the Red Cross and become a reserve volunteer. We aim for 10,000. There is no greater voluntary force than the Red Cross."

10,000 volunteers is the number necessary to man 100 plus shelters in the event of a large scale disaster.

"This new effort reinforces the call to service from national, state and city leadership for individuals to get involved," said Terry Bischoff, Chief Executive Officer of the American Red Cross in Greater New York. "New Yorkers are well known for their generosity of spirit and desire to help in times of critical need. This campaign will attract the hundred's of volunteers that are crucial.

The campaign is multi-channel encompassing traditional and nontraditional out-of-home, print and online. The logo will appear on buttons, posters, billboards, print ads, and the NY Red Cross website. Ads will ask people: "You love NY, but do you [symbol of Red Cross] NY?"

"The I Love NY logo is so iconic and really speaks to all New Yorkers," said Andrea Scotting
'/>"/>

SOURCE Ogilvy North America
Copyright©2009 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Many Older Americans Have Active Sex Lives
2. Despite grumbling, most Americans say they are happy at work
3. Record Number of Americans Lack Health Insurance
4. Longaberger Expands Horizon of Hope Campaign to Build Support for American Cancer Societys Breast Cancer Initiatives
5. AUDIO from Medialink and Pfizer: Number of Uninsured Americans Grows to 47 Million
6. New Survey Shows Americans are Still Concerned About Food Safety, Yet Still Not Smart About What They Like to Eat
7. Novo Nordisk Appoints New Leader of North American Business
8. Amid Improving Life Expectancy Rates, Risk of Premature Death is Still Significant for Americans, New Study Shows
9. Primary biliary cirrhosis more severe in African-American and Hispanic patients
10. AOA President Calls on Congress to Reauthorize SCHIP and Take Action to Ensure Health Care Coverage for All Americans
11. American Chemical Societys Weekly Presspac -- Sept. 5, 2007
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... 22, 2015 Blue Cross and Blue Shield ... exemplify what it means to “Live Fearless.” , ... to share their stories about how they or someone they ... others by living in the moment. By telling these types ...
(Date:1/22/2015)... The federal court overseeing thousands of vaginal ... Southern District of West Virginia has upheld a $2 million ... bellwether trial. In an Order dated January 21st, the Court ... that C.R. Bard had not proven a miscarriage of justice. ...
(Date:1/22/2015)... 2015 A new white paper by ... person-centeredness in the long-term care environment as well as ... continuum. The paper, “The Power of Person-Centeredness in Long-Term ... practices of the patient, resident and family experience in ...
(Date:1/22/2015)... Autocarinsurancebest.com has released a new blog post explaining the ... . , Auto insurance quotes help many drivers find ... necessary to call an agent or visit an agency for ... single website: http://autocarinsurancebest.com/ . , Every business who relies ...
(Date:1/22/2015)... (PRWEB) January 22, 2015 Carinsurancesavings.biz has released ... accidental death and dismemberment insurance . , Purchasing an ... can be very advantageous. This type of rider provides benefits ... dismemberment can be considered a lesser form of life insurance. ...
Breaking Medicine News(10 mins):Health News:Blue Cross and Blue Shield of Minnesota to Showcase “Faces of Fearless” 2Health News:Court Upholds $2 Million Vaginal Mesh Lawsuit Verdict Levied Against C.R. Bard in First Federal Bellwether Trial, Bernstein Liebhard LLP Reports 2Health News:Court Upholds $2 Million Vaginal Mesh Lawsuit Verdict Levied Against C.R. Bard in First Federal Bellwether Trial, Bernstein Liebhard LLP Reports 3Health News:Court Upholds $2 Million Vaginal Mesh Lawsuit Verdict Levied Against C.R. Bard in First Federal Bellwether Trial, Bernstein Liebhard LLP Reports 4Health News:The Power of Person-Centeredness in Long-Term Care Explored by The Beryl Institute 2Health News:The Power of Person-Centeredness in Long-Term Care Explored by The Beryl Institute 3Health News:Commercial Auto Insurance Provides Several Important Features! 2Health News:Accidental Death and Dismemberment Insurance Can Be Purchased at Low Prices Online 2
... ... can now take advantage of its platform for rapid delivery of custom business applications. ,Formotus ... the first time today at the Mobile World Congress. Formotus demonstrated its mobile software in ... Barcelona, ...
... ... website now offers non-magnetic CO2 fire extinguishers and extinguishers with frost-free horns. , ... Dartford, Kent (PRWEB) February ... that many CO2 fire extinguishers actually pose some safety hazards of their ...
... ... will highlight the fundamentals of the Federal and California False Claims Acts at a February ... (NCMA). The meeting will be from 11:30 - 1:30 at the La Boheme Continental ... ...
... Westchester, Ill. A study in the Feb. 15 issue of ... sleepiness at the wheel and poor sleep quality significantly increase ... indicate that adolescent drivers were twice as likely to have ... odds ratio = 2.1) or reported having bad sleep (OR ...
... , TEMPE, Ariz. , Feb. 14 ... rally efforts to benefit breast cancer research and the Susan G. ... 2010 beginning at 8:30am . , "Change Your ... and kid zone event hosted by ASU Karsten Golf Course, 1125 ...
... ... clubLENU, , ... Las Vegas, NV (PRWEB) February 14, 2010 -- LENU, art director/photographer, clubLENU, ... launching the highly controversial E-exhibition to focus attention on a rapidly growing worldwide ...
Cached Medicine News:Health News:Formotus Announces Support for Mobile Business Forms on Android Phones 2Health News:Formotus Announces Support for Mobile Business Forms on Android Phones 3Health News:Formotus Announces Support for Mobile Business Forms on Android Phones 4Health News:Fire Protection Online Resolves Safety Concerns with CO2 Fire Extinguishers 2Health News:Nevada Qui Tam Attorney Tim Terry to Address Sacramento Gold Rush Chapter of the National Contract Management Association (NCMA) 2Health News:Sleep problems and sleepiness increase the risk of motor vehicle accidents in adolescents 2Health News:Businesses Rally Big Efforts to Benefit the Susan G. Komen Phoenix Affiliates' Fight Against Breast Cancer 2Health News:Businesses Rally Big Efforts to Benefit the Susan G. Komen Phoenix Affiliates' Fight Against Breast Cancer 3Health News:Hunk Calendar Photographer Resurrects Erotic Male Modeling Club and Launches Provocative E-exhibition 2
(Date:1/23/2015)... , Jan. 23, 2015  Now available for sale, ... 7,849,611) support that prevents ankle sprains by cushioning the ... it fits securely around the outside of any shoe ... & comfort while still offering protection against sprains. With ...
(Date:1/23/2015)... Jan. 23, 2015  CytoSorbents Corporation (NASDAQ CM: CTSO), ... extracorporeal cytokine adsorber to reduce deadly inflammation in ... of $385,642, net of transaction costs, in non-dilutive ... Business Tax Certificate Transfer Program sponsored by the ...
(Date:1/22/2015)... 22, 2015  ViewRay™, a privately held medical device company, ... distributor agreement with ITOCHU Corporation (Tokyo Stock Exchange TYO: ... the treatment of cancer in Japan ... world,s first and only MRI-guided radiation therapy system that ...
Breaking Medicine Technology:The Armor1 Ankle Roll Guard is the New Breakthrough Solution for Ankle Sprain Prevention! 2CytoSorbents Receives $385,000 in Non-Dilutive Funding from the New Jersey Technology Business Tax Certificate Transfer Program 2CytoSorbents Receives $385,000 in Non-Dilutive Funding from the New Jersey Technology Business Tax Certificate Transfer Program 3ITOCHU Named the Exclusive Distributor for ViewRay's MRI-Guided Radiation Therapy System in Japan 2
... Medical Receives European CE Mark Approvals for Drug Eluting Balloon... -- HELMOND, The Netherlands, November 16, 2010 ... ... if (typeof(lpUnit)==,undefined,) var lpUnit=,PRN,; --> ... var shortURL = ""; BitlyCB.alertResponse = function(data) { var s = ,; var first_result; // Results are keyed ...
... The largest natural allograft available on the market today ... The Musculoskeletal Transplant Foundation (MTF), the nation,s leading provider of ... cm sized grafts of FlexHD®, their hydrated acellular dermal matrix, ...   These two new sizes are the largest ...
Cached Medicine Technology:Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 2Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 3Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 4Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 5Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 6Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 7Blue Medical Receives European CE Mark Approvals for Drug Eluting Balloon and Stent on Drug Eluting Balloon Combination Device 8Largest Acellular Dermal Allografts for Abdominal Wall Repair Now Available From MTF 2
... is the most versatile orthopedic/trauma ... designed for both lower body ... an integrated shoulder attachment. The ... operating table for your most ...
... theatre is ready for all current and future ... design allows a quick, problem-free conversion to meet ... connected securely and sturdily to MARS through a ... should ever be a problem in spite of ...
... Exclusive, 210° Top Rotation provides uncommon ... surgery. The Hercules 6700B eliminates any ... head-end procedures, while providing ample leg ... sit during procedures. Removable back and ...
... 200/300 product range includes 10 ... designed for the varied requirements ... the surgical practice, in outpatient ... favorable price-performance ratio takes available ...
Medicine Products: