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American Red Cross and FedEx Announce Collaboration to Help Small Businesses Get Prepared for Disaster
Date:9/13/2007

x.com/smallbiz" target="_new">http://www.fedex.com/smallbiz, as well as discount coupons which FedEx small business customers can use to receive 10 percent off their final purchase of preparedness supplies at the Red Cross online store, http://www.redcross.org/store, from September 10, 2007- October 31, 2007.

Additional information on how small businesses, individuals and families can prepare for disasters is available at http://www.redcross.org or by contacting your local Red Cross chapter.

Survey Methodology

Macro International, Inc. conducted telephone surveys with 241 small businesses in June, 2007 to learn about how prepared they are for disasters, what specific steps they have taken, plan to take or have decided not to take to become prepared, and to gather information about tools and various resources that would assist them in preparing their business for a disaster. A random national sample of 101 small businesses has a margin of error of +/- 9.8% at a confidence level of 95%.

Minority owned businesses and businesses located in disaster prone areas were over sampled to understand specific needs and characteristics among these two groups to inform development of emergency preparedness materials and tools that encourage businesses to take action steps. For purposes of this study, the definition of a small business is fewer than 100 employees but also a minimum of seven-10 employees.

About The American Red Cross

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood product
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SOURCE American Red Cross
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