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American Red Cross Vindicated in J&J Lawsuit
Date:5/15/2008

's] interpretation is well illustrated by the ironic fact that in 1986 J&J itself entered into a cause-marketing promotional agreement with [the Red Cross]."

Today's ruling marks the second major victory for the Red Cross since August 2007 when J&J first brought suit against the organization and four of its licensing partners for "unlawful conduct" related to how the Red Cross uses its emblem. The first victory in the case came in November 2007 when Judge Rakoff dismissed J&J's claim that Red Cross had promised not to engage in the sale of mission-related products.

The Red Cross has been using the Red Cross emblem since 1881 and has been selling first aid kits and other safety and health products since at least 1903. By offering these Red Cross products at retail locations, the organization is able to reach more families.

Several claims and counterclaims remain for trial in the case, but none call into question the lawfulness of the Red Cross's use of the emblem in providing consumers with first aid and other products. The Red Cross's use of its emblem, and its authorization of others to use it in furtherance of its mission, has been entirely vindicated.

To view other press releases on J&J's lawsuit against the Red Cross:

J&J Sues Red Cross Over Use of Red Cross Emblem: Wednesday, August 8, 2007 (http://www.redcross.org/pressrelease/0,1077,0_314_6907,00.html)

American Red Cross Defends Use of Emblem and Mission: Friday, August 10, 2007 (http://www.redcross.org/pressrelease/0,1077,0_314_6910,00.html)

American Red Cross Files Response to J&J Lawsuit: Thursday, September 20, 2007 (http://www.redcross.org/pressrelease/0,1077,0_314_7066,00.html)

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SOURCE American Red Cross
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