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American Red Cross Survey Finds 62 Percent of Americans Plan to Donate More Than $25 to Charity This Holiday Season in Spite of Economic Downturn
Date:11/30/2009

Red Cross offers online giving catalog to help families make charitable gifts in the name of others

WASHINGTON, Nov. 30 /PRNewswire-USNewswire/ -- In spite of the economic downturn, Americans are entering this holiday season willing to support charities in two ways, with 62 percent planning to dig deep into their own wallets to support charities and nearly 40 percent talking with others about donating to charity instead of buying them a gift, according to a new survey for the American Red Cross.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO)

The survey shows that nearly 90 percent of Americans planned to donate to charity this holiday season. Half of those making donations plan to donate at least $50 to charity this holiday season, with 25 percent intending to give more than $100.

Importantly, the survey shows that in addition to making their own donations, 39 percent of people are willing to forego another holiday gift and have that money given to charities instead. Moreover, 80 percent said that if asked, they would be happy to make a donation to charity instead of buying a gift for someone.

And with many people shopping online this holiday season, the Red Cross is making it easier to give charitable gifts through an online "Gifts that Save the Day" catalog that enables people to make a tax-deductable charitable gift this holiday season. The catalog, at www.redcross.org/gifts, allows people to make a donation that could provide food and shelter for a disaster victim for a day; a military comfort kit with a robe, phone card and other supplies for a wounded warrior; or a month of basic necessities for a family in another country who lost everything in a disaster.

"In this season of hope, the Red Cross is aski
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SOURCE American Red Cross
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