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American Red Cross Partners With Safety4Kids(R) to Debut Children's Fire Safety DVD
Date:1/15/2008

Emmy(R) winning Children's Show SeeMore's Playhouse(TM) delivers fun and educational Red Cross Fire safety lessons to kids

WASHINGTON, Jan. 15 /PRNewswire-USNewswire/ -- The American Red Cross and Safety4Kids(R), LLC have joined to release the groundbreaking new children's safety and entertainment DVD entitled SeeMore's Playhouse: Fire Safety. Fire Safety marks the first time Red Cross fire safety expertise will be incorporated into programming designed to teach children how to prepare for and prevent fires in an educational and entertaining way.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080117/DC11549 )

The DVD launch reinforces the goal of the alliance between the Red Cross and Safety4Kids to continually educate children on the importance of safety, through on- and off-air initiatives. Fire Safety is the first of four children's DVDs the organizations have slated for release in 2008. In the episode "I'm Bigger Than You" children will learn how families can help to prevent fires and the importance of having a family escape plan in case a fire happens. This fun-filled episode makes learning fire safety easy for preschoolers through amusing puppets, jokes and memorable songs.

The Red Cross and Safety4Kids chose fire safety as their first DVD project in response to startling new statistics on the dangers of children and fire. According to the U.S. Fire Administration and National Fire Protection Association, each year, roughly 300 people die in fires attributed to children playing with fire; with two out of three fires of these types caused by children playing with matches or lighters. What's more, children under the age of five are twice as likely to die in a home fire as the rest of the US population.

"SeeMore's Playhouse is a wonderful platform to talk to children about safety and preparedness," said Darlene Sparks Washington, Ame
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SOURCE American Red Cross
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