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American Red Cross Launches National Campaign to Connect NASCAR Fans With Blood Donations

here a Red Cross trailer will be on the midway. All participants who sign up between April 24 and October 1 are automatically entered into a sweepstakes for an all-expense paid trip for two to the Checker Auto Parts 500 at Phoenix International Speedway on November 9, 2008.

The Red Cross will be highly visible at NASCAR races, thanks to a nearly $2 million donation by 3M. "We're excited to join with the Red Cross to further advance its mission to increase the nation's blood supply," said Bob MacDonald, 3M senior vice president of marketing. "Our company is a long-time supporter of the Red Cross through ongoing financial and in-kind donations, and we are pleased to help launch this NASCAR opportunity."

People can give blood up to six times a year, or every 56 days, yet only about 37 percent of blood donors give more than once each year. Through this national campaign, the Red Cross hopes to increase the number of blood donations and to encourage people to give more often. The creation of Red Cross Racing seeks to expand on the organization's existing successful partnerships within NASCAR.

The No. 16 Ford Fusion will also feature the full Red Cross paint scheme on November 9, 2008 during the Phoenix race. In both races Biffle will wear a Red Cross-branded fire suit. In addition, the Red Cross logo will be seen on the No. 16 Ford Fusion in eight other races this season.

American Red Cross Car & Track Locations Race Date

Talladega, Ala. April 25-27

Loudon, N.H. May 30 - June 1

Chicago, Ill. July 11-13

Brooklyn, Mich. Aug. 15-17

Richmond, Va. Sept. 5-7

Kansas City, Kan. Sept. 26-28

Charlotte, N.C. Oct. 10-12

Fort Worth, Texas Oct. 31 - Nov. 2

Phoenix, Ariz. Nov. 7-9

About the American Red Cross

The American Red Cross shelters, feeds and counsels victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; and supports milita

SOURCE American Red Cross
Copyright©2008 PR Newswire.
All rights reserved

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