Navigation Links
American Red Cross Launches 2008 National Public Service Advertising Campaign
Date:1/29/2008

WASHINGTON, Jan. 29 /PRNewswire-USNewswire/ --- The American Red Cross recently launched its new national public service advertising (PSA) campaign called Change a Life, which includes print, television, radio, online, out-of-home components in both English and Spanish.

The Change a Life campaign demonstrates how lives are connected through the American Red Cross. Extensive consumer, donor and internal research informed the campaign, which was spearheaded by Austin, Texas-based advertising agency GSD&M Idea City. Idea City developed the overall campaign concepts; it also produced and delivered the print, online and out-of-home components. Silver Spring, Maryland-based Rafferty-Weiss Media produced and directed the television and radio spots.

Eight print public service advertisements feature Red Cross volunteers and staff from Dallas, Texas, and five 30-second television public service ads feature Red Cross volunteers and staff from Atlanta, Georgia, where the spots were filmed. Actress and American Red Cross National Celebrity Cabinet member Elisabeth Rohm, provided the voiceover for these ads.

The American Red Cross relies on the generosity of the media to share its message with the public through donated advertising space and air time. The Red Cross has shared the Change a Life advertising materials with thousands of television and radio stations, magazines and newspapers, outdoor companies and online sites in markets throughout the United States.

"Placing Red Cross public service advertisements is a way for the media to demonstrate corporate values and to share the Red Cross message with people in America who want to give or need to get help," said Andrea Koslow, director of national advertising for the American Red Cross.

All American Red Cross materials are available for free download: http://www.redcross.org/advertising.

The American Red
'/>"/>

SOURCE American Red Cross
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. American Academy of Nurse Practitioners 2008 Conference
2. American Tailgaters Association, ESPNs Sean Salisbury and George Foreman Unite in the Fight Against Pediatric Cancers Around Super Bowl XLII
3. Abbey Spanier Rodd & Abrams, LLP Files Class Action Lawsuit on Behalf of Purchasers of American Dental Partners, Inc. Securities
4. The American Nurses Association Hosts Conference on the National Database of Nursing Quality Indicators
5. Jiffy Lube(R) Aims to Raise $1 Million for American Heart Associations Go Red For Women(TM) Movement
6. American Academy of Pediatrics Calls for Cancellation of ABCs Eli Stone Premiere
7. American Legacy Foundation Comments on New York State Department of Health Petition to the FDA to Expand Consumer Access to Over the Counter Nicotine Medications
8. Fort Dodge Animal Health and the American Association of Equine Practitioners Launch Educational Web Site
9. Wrigley Keeps Kids Smiling Through Donation to American Dental Association Program
10. American Chemical Societys weekly PressPac -- Jan. 23, 2008
11. The American Society for Aesthetic Plastic Surgery Addresses the Safety of Botox
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/18/2014)... Northwestern Medicine scientists could lead to potential new treatments ... with scleroderma. , Fibrosis, or scarring, is a ... skin and lungs can lead to serious organ damage ... new therapeutic options centers on findings made by Swati ... the role that a specific protein plays in promoting ...
(Date:4/17/2014)... in non-cancerous prostate tissue may have nearly twice the ... no inflammation, according to results of a new study ... Center. , The link between persistent inflammation and cancer ... cancer those with a Gleason score between 7 ... aggressive and rapidly growing prostate cancers. , "What we,ve ...
(Date:4/17/2014)... that could be used to provide relief from ... made the discovery when researching how pain occurs ... , Dr Marzia Malcangio said: "We have been ... our findings could help chemotherapy patients who suffer ... effect of some chemotherapy drugs (such as vincristine) ...
(Date:4/17/2014)... According to a study published today in PLOS ... world where malaria is common can mount an immune ... them to avoid repeated bouts of high fever and ... in their bloodstream. The findings may help researchers develop ... by the malaria parasite. , Each year, approximately 200 ...
(Date:4/17/2014)... Researchers at the University of California, San Diego School ... those who have suffered a recent major loss are ... older adults. , The study is published in this ... Psychiatry . , Because compassionate behaviors are associated with ... findings offer insights into ways to improve the outcomes ...
Breaking Medicine News(10 mins):Health News:New clues on tissue scarring in scleroderma 2Health News:Chronic inflammation linked to 'high-grade' prostate cancer 2Health News:Chronic inflammation linked to 'high-grade' prostate cancer 3Health News:New pain relief targets discovered 2Health News:Study sheds light on how the immune system protects children from malaria 2Health News:The ilk of human kindness 2
... as other adults to attempt to end own life, study finds ... at birth are more likely to attempt suicide and more than ... normal-length newborns, a new study says. , Violent suicide includes hanging, ... height or in front of a vehicle, or drowning. , The ...
... COMPTCHE, Calif., Jan. 25 Wild Iris ... for healthcare professionals,( http://www.wildirismedicaleducation.com ) has just ... and more HMOs turn to telephone nursing ... health-related,problems by trained RNs using guidelines or ...
... Bmed, Ronit Calderon-Margalit, MD, MPH, Marianna Mazar, MD and ... to Jewish and Arab diabetes sufferers who were admitted ... evaluate whether differences existed between the two groups and, ... of health insurance coverage. The researchers found significant differences. ...
... following statement about next Monday,s vote on the health care,reform ... State Senate,Committee on Health:, "On behalf of AARP and ... the State Senate Health Committee to pass ABX 1 1 ... 1 represents a major step toward,ensuring that every Californian has ...
... 25 Super Bowl Sunday,s almost here-and,what better time ... losing some weight. Right? As more than 90 million ... event of the year, we,plan parties predicting the collapse ... With those big-guy pro,s gearing up for Super Bowl ...
... LOS ANGELES, Jan. 25 An unprecedented move,by ... it came to the table to settle two class ... Dec. 21, 2007 in Orange,County Superior Court, and one ... the Multnomah County Circuit Court and,should receive final approval ...
Cached Medicine News:Health News:Short Birth Length Boosts Men's Suicide Risk 2Health News:Telephone Nursing an Important Component of Managed Healthcare 2Health News:Super Bowl and SuperFoods: Play Smart 2Health News:Elder Care Operator and Plaintiff Attorney Announce Unprecedented Settlement Agreement in Class Action Lawsuit 2Health News:Elder Care Operator and Plaintiff Attorney Announce Unprecedented Settlement Agreement in Class Action Lawsuit 3
(Date:1/15/2014)... MultiCell Technologies, Inc. (OTC Bulletin Board: MCET.OB ... composition of matter, biological targets, mechanism of action, methods ... This patent application describes a novel class ... which interfere with the basic homeostatic cellular processes in ...
(Date:1/15/2014)... 15, 2014  According to Millennium Research Group (MRG), ... the United States and ... will expand moderately through 2022, with embolization particles ... increasing interest in drug-eluting beads (DEBs) and radioembolization ...
(Date:1/15/2014)... Pharmaceuticals International, Inc. (NYSE: VRX and ... the Hart-Scott-Rodino Antitrust Improvements Act of 1976 ("HSR") with ... indirect wholly-owned subsidiary, Sapphire Subsidiary Corp. ("Purchaser"), for all ... Medical, Inc. (NASDAQ: SLTM ) ("Solta") at ...
Breaking Medicine Technology:MultiCell Technologies Files Patent Application Covering New Class of RNA Therapeutics 2MultiCell Technologies Files Patent Application Covering New Class of RNA Therapeutics 3US and European Transcatheter Embolization and Occlusion Device Market to Surpass $1.6 Billion by 2022 2US and European Transcatheter Embolization and Occlusion Device Market to Surpass $1.6 Billion by 2022 3Valeant Pharmaceuticals Announces Receipt Of Antitrust Clearance For Its Previously Announced Acquisition Of Solta Medical, Inc. 2Valeant Pharmaceuticals Announces Receipt Of Antitrust Clearance For Its Previously Announced Acquisition Of Solta Medical, Inc. 3
... visual field testing that's so efficient it,can ... first visual field instrument that's simple enough, ... used even in pre-test. Affordably priced FDT ... behind it to validate performance. The instrument ...
... Gore's EXCLUDER AAA Endoprosthesis is an innovative ... treatment option for patients with abdominal aortic ... durable ePTFE bifurcated graft with an outer ... device flexibility and material durability. The function ...
... (formerly sold as GORE Cast Liner) enables ... minimizing discomfort and other cast related nuisances. ... breathable, washable cast padding that replaces the ... cast. It allows patients the freedom to ...
... grafting or creation of a vascular access, ... is of the utmost importance in many ... for those seeking a high-precision tunneling instrument. ... risk of twisting or kinking for more ...
Medicine Products: