Navigation Links
American Red Cross Launches 2008 National Public Service Advertising Campaign
Date:1/29/2008

WASHINGTON, Jan. 29 /PRNewswire-USNewswire/ --- The American Red Cross recently launched its new national public service advertising (PSA) campaign called Change a Life, which includes print, television, radio, online, out-of-home components in both English and Spanish.

The Change a Life campaign demonstrates how lives are connected through the American Red Cross. Extensive consumer, donor and internal research informed the campaign, which was spearheaded by Austin, Texas-based advertising agency GSD&M Idea City. Idea City developed the overall campaign concepts; it also produced and delivered the print, online and out-of-home components. Silver Spring, Maryland-based Rafferty-Weiss Media produced and directed the television and radio spots.

Eight print public service advertisements feature Red Cross volunteers and staff from Dallas, Texas, and five 30-second television public service ads feature Red Cross volunteers and staff from Atlanta, Georgia, where the spots were filmed. Actress and American Red Cross National Celebrity Cabinet member Elisabeth Rohm, provided the voiceover for these ads.

The American Red Cross relies on the generosity of the media to share its message with the public through donated advertising space and air time. The Red Cross has shared the Change a Life advertising materials with thousands of television and radio stations, magazines and newspapers, outdoor companies and online sites in markets throughout the United States.

"Placing Red Cross public service advertisements is a way for the media to demonstrate corporate values and to share the Red Cross message with people in America who want to give or need to get help," said Andrea Koslow, director of national advertising for the American Red Cross.

All American Red Cross materials are available for free download: http://www.redcross.org/advertising.

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money and blood to do its work.


'/>"/>
SOURCE American Red Cross
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. American Academy of Nurse Practitioners 2008 Conference
2. American Tailgaters Association, ESPNs Sean Salisbury and George Foreman Unite in the Fight Against Pediatric Cancers Around Super Bowl XLII
3. Abbey Spanier Rodd & Abrams, LLP Files Class Action Lawsuit on Behalf of Purchasers of American Dental Partners, Inc. Securities
4. The American Nurses Association Hosts Conference on the National Database of Nursing Quality Indicators
5. Jiffy Lube(R) Aims to Raise $1 Million for American Heart Associations Go Red For Women(TM) Movement
6. American Academy of Pediatrics Calls for Cancellation of ABCs Eli Stone Premiere
7. American Legacy Foundation Comments on New York State Department of Health Petition to the FDA to Expand Consumer Access to Over the Counter Nicotine Medications
8. Fort Dodge Animal Health and the American Association of Equine Practitioners Launch Educational Web Site
9. Wrigley Keeps Kids Smiling Through Donation to American Dental Association Program
10. American Chemical Societys weekly PressPac -- Jan. 23, 2008
11. The American Society for Aesthetic Plastic Surgery Addresses the Safety of Botox
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... First ... United States, named Dr. Sesan Ogunleye, as the Medical Director of its new Mesquite-Samuell ... facility Medical Director of our new Mesquite location,” said Dr. James M. Muzzarelli, Executive ...
(Date:6/25/2016)... Oklahoma City, Oklahoma (PRWEB) , ... June 25, ... ... to helping both athletes and non-athletes recover from injury. Recently, he has implemented ... for the Oklahoma City area —Johnson is one of the first doctors to ...
(Date:6/25/2016)... ... 2016 , ... Conventional wisdom preaches the benefits of moderation, whether it’s a ... the bar too high can result in disappointment, perhaps even self-loathing. However, those who ... , Research from PsychTests.com reveals that behind the tendency to set ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events ... turn to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. ... tools for healthy coping following a traumatic event. , Trauma sufferers tend to feel ...
(Date:6/24/2016)... ... ... a crisis. Her son James, eight, was out of control. Prone to extreme mood shifts ... upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife ... and say he was going to kill them. If we were driving on the ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 ... Tomorrow,s Leaders Scholarship is any indication, the future is ... online at www.diabetesscholars.org by the Diabetes Scholars ... in the way of academic and community service excellence. ... program since 2012, and continues to advocate for people ...
(Date:6/23/2016)... 2016 Revolutionary technology includes multi-speaker ... , industry leaders in advanced audiology and hearing aid ... Opn ™, the world,s first internet connected hearing aid ... devices.      (Photo: http://photos.prnewswire.com/prnh/20160622/382240 ) ... of ,world firsts,: , TwinLink™ - the ...
(Date:6/23/2016)... 23, 2016 The vast majority of dialysis ... facility.  Treatments are usually 3 times a week, with ... including travel time, equipment preparation and wait time.  This ... grueling for patients who are elderly and frail.  Many ... and rehabilitation centers for some duration of time. ...
Breaking Medicine Technology: