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American Medical Association Launches e-Book Strategy with iPublishCentral from Impelsys
Date:8/25/2009

multiple ways, both print and online," said Krause. "Our customers can now easily read, download, create and manage purchased books, in addition to print. We want our customers to access the information in their preferred way."

Any publisher's audience will benefit from using iPublishCentral because their titles retain their traditional print book look and feel, while using new electronic features such as search, book marking and user personalization. The result is more convenience, choice and control.

"By going online with iPublishCentral, the AMA has taken an important step towards reaching out to their community online and offering them the flexibility and benefit of accessing AMA-published content from anywhere," said Sameer Shariff, CEO of Impelsys.

About The American Medical Association

The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues. Working together, the AMA's quarter of a million physician and medical student members are playing an active role in shaping the future of medicine. For more information on the AMA, please visit www.ama-assn.org. For more AMA news, follow us on Twitter at: http://twitter.com/AmerMedicalAssn.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) an
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