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American Medical Association Launches e-Book Strategy with iPublishCentral from Impelsys
Date:8/25/2009

NEW YORK, Aug. 25 /PRNewswire/ -- Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, today announced that the American Medical Association (AMA) has launched an e-book portal using iPublishCentral (www.ipublishcentral.com), an easy-to-implement, cost-effective, self-service solution that allows publishers to market, distribute and monetize traditional print content through electronic channels.

"We chose iPublishCentral as our e-book platform because of its simple implementation and easy-to-use suite of solutions," said Frank Krause, Vice President and General Manager for Publishing at AMA. "In addition, because medical knowledge advances at a more rapid pace than the regular print publishing cycles, iPublishCentral gives us the ability to provide more frequent text updates to our most popular books without the added expenses of a new print run."

For instance, the e-book version of Guides to the Evaluation of Permanent Impairment, sixth edition, contains clarifications and corrections that were not defined until after the book published. The AMA has recently reprinted the book and is using this opportunity to introduce its existing customer base to the electronic version. Direct purchasers can currently receive a two-year subscription to the downloadable e-book as a replacement offer for the reprinted publication. iPublishCentral allows a migration path to a planned suite of e-products that will be available on Impelsys' iPlatform in the future.

"Today's customers want to access content in multiple ways, both print and online," said Krause. "Our customers can now easily read, download, create and manage purchased books, in addition to print. We want our customers to access the information in their preferred way."

Any publisher's audience will benefit from using iPublishCentral because their titles retain their traditional print book look and feel, while using new electronic features such as search, book marking and user personalization. The result is more convenience, choice and control.

"By going online with iPublishCentral, the AMA has taken an important step towards reaching out to their community online and offering them the flexibility and benefit of accessing AMA-published content from anywhere," said Sameer Shariff, CEO of Impelsys.

About The American Medical Association

The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues. Working together, the AMA's quarter of a million physician and medical student members are playing an active role in shaping the future of medicine. For more information on the AMA, please visit www.ama-assn.org. For more AMA news, follow us on Twitter at: http://twitter.com/AmerMedicalAssn.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) and solutions like iPublishCentral(TM) help publishers increase their revenues by delivering content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.


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