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American Medical Association Launches e-Book Strategy with iPublishCentral from Impelsys
Date:8/25/2009

NEW YORK, Aug. 25 /PRNewswire/ -- Impelsys (www.impelsys.com), a global leader in electronic content delivery solutions, today announced that the American Medical Association (AMA) has launched an e-book portal using iPublishCentral (www.ipublishcentral.com), an easy-to-implement, cost-effective, self-service solution that allows publishers to market, distribute and monetize traditional print content through electronic channels.

"We chose iPublishCentral as our e-book platform because of its simple implementation and easy-to-use suite of solutions," said Frank Krause, Vice President and General Manager for Publishing at AMA. "In addition, because medical knowledge advances at a more rapid pace than the regular print publishing cycles, iPublishCentral gives us the ability to provide more frequent text updates to our most popular books without the added expenses of a new print run."

For instance, the e-book version of Guides to the Evaluation of Permanent Impairment, sixth edition, contains clarifications and corrections that were not defined until after the book published. The AMA has recently reprinted the book and is using this opportunity to introduce its existing customer base to the electronic version. Direct purchasers can currently receive a two-year subscription to the downloadable e-book as a replacement offer for the reprinted publication. iPublishCentral allows a migration path to a planned suite of e-products that will be available on Impelsys' iPlatform in the future.

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SOURCE Impelsys
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