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American Lung Association Launches Retro Marketing Initiative to Support 2009 Christmas Seals(R) Campaign
Date:9/18/2009

and holiday ornaments. The items are sold individually and cost between $5 and $12.95. The charity is featuring a unique gift, "Christmas in a Box," which retails for $75 and features a collection of Christmas Seals merchandise at a 20 percent discount. Proceeds from the sale of all these items will help support the mission of the Lung Association.

Throughout its history, the American Lung Association's Christmas Seals campaign has been supported by celebrities and entertainers ranging from Bob Hope to the Smothers Brothers. Leading the charge as the 2009 National Celebrity Christmas Seals Chairperson is actress S. Epatha Merkerson, an Emmy, Golden Globe and SAG Award winner. Ms. Merkerson has won critical acclaim for her brilliant work in theatre, television and film, but is probably best known for her role as Lt. Anita Van Buren on NBC-TV's "Law & Order."

About the American Lung Association

Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is "Fighting for Air" through research, education and advocacy. For more information about the American Lung Association, a Charity Navigator Four Star Charity and holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit www.lungusa.org.


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SOURCE American Lung Association
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