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American Lung Association Launches Retro Marketing Initiative to Support 2009 Christmas Seals(R) Campaign
Date:9/18/2009

can Lung Association supported the Christmas Seals Campaign with advertising was in 1996. This year, in a creative effort to appeal to people's sense of nostalgia, the American Lung Association, brought three historic Christmas Seals to life in 15-, 20- and 30-second television public service advertisements, which will be distributed nationwide in mid-October, and can be viewed on ChristmasSeals.org. The charity also developed print and radio public service advertisements, all of which will drive people to the newly redesigned ChristmasSeals.org.

"We continue to be thankful for the loyalty of our Christmas Seals supporters, many of whom have given year-after-year for several decades, and in some cases, for half a century," continued Connor. "While we hope that this new marketing push re-energizes our existing mail donors, we also hope to introduce Christmas Seals to a new generation of supporters via the web," said Connor.

Even though, according to the U.S. Postal Service, Americans sent nearly 20 billion pieces of mail last holiday season, more and more people are choosing to send holiday greetings online. So for the first time this year, people can visit ChristmasSeals.org to view over one hundred years of Christmas Seals that they can either send in an e-card to friends or loved ones. Additionally, a Facebook application was developed so people can collect and share Christmas Seals with their social network.

Also new this year is an array of Christmas Seals gift merchandise that the Lung Association is offering for purchase on ChristmasSeals.org. Vintage products include wrapping paper, adhesive gift tags, lapel pins
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SOURCE American Lung Association
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