American Heart Association Teams Up With the President's Council on Physical Fitness and Sports to Promote Physical Activity and Heal... ( DALLAS March 28 -- The American ...)

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American Heart Association Teams Up With the President's Council on Physical Fitness and Sports to Promote Physical Activity and Healthy Eating

Date:3/28/2008

DALLAS, March 28 /PRNewswire-USNewswire/ -- The American Heart Association has been designated as a "science partner" of the President's Council on Physical Fitness and Sports to encourage Americans to get physically active and make healthy food choices. The partnership is intended to promote healthy lifestyles and behaviors to address the nation's obesity epidemic and reduce risk factors associated with cardiovascular diseases and stroke.

About two-thirds of Americans are overweight or obese including more than nine million children who are considered overweight. Physical inactivity significantly increases the risk for heart disease and stroke, the nation's No. 1 and 3 killers respectively. As part of the collaboration, the Council and association will support programs and activities managed by each to make physical activity and healthy diets a priority for all Americans.

"This partnership will allow us to share evidence-based recommendations on obesity and physical activity with more Americans as they strive to adopt healthy lifestyles," said Daniel W. Jones, M.D., president of the American Heart Association. "The obesity epidemic is reason enough to get off the couch and keep moving as a way to reduce your risk for cardiovascular diseases."

"The President's Council on Physical Fitness and Sports is delighted to have the American Heart Association as our newest science partner," said Melissa Johnson, executive director of the President's Council. "We know that working together, the PCPFS and the AHA can make great strides in spreading the critical messages to all Americans that increased physical activity and eating a healthy diet are key ingredients to an overall healthy lifestyle."

The Council's 2008 National President's challenge began March 20. The six-week program is an opportunity for Americans to become physically active and track their progress online. Participants record their physical activity opportunities five
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