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American Heart Association CEO Announces Retirement
Date:7/28/2008

ducing quality of care initiatives such as Get With The Guidelines, which encourages hospitals to improve care and outcomes for heart and stroke patients by following scientifically proven treatments and guidelines; and Mission: Lifeline, a program to improve treatment for people suffering the most serious type of heart attack.

-- Collaborating with the Joint Commission of Healthcare Organizations to develop a Primary Stroke Center Certification program, and with the National Committee for Quality Assurance to develop a quality recognition program for doctors and hospitals.

-- Expanding awareness and positioning efforts, including the association's first paid advertising and Ad Council campaigns and major partnerships such as that with Parade magazine on "The Year of the Heart."

-- Developing new science that's the foundation of many programs and initiatives, and launching several strategically focused research programs.

-- Continuing to enhance its reputation in advocacy, with many successes in clean indoor air efforts, tobacco excise taxes and a renewed focus on improving access to care.

"Cass has been an extraordinary CEO for the American Heart Association who has taken our organization to new heights in many areas," said David Josserand, the association's chairman of the board. "While we are disappointed about the AHA's loss, we also share Cass' excitement about the next phase of his life."

Wheeler has been influential within the nonprofit and social sector. He serves on the boards of Partnership for Prevention, National Center for Tobacco-Free Kids and has previously served on the boards of Research America, Independent Sector and the National Health Council. He is the chair of the Key Philanthropic Organizations Committee for the American Society of Association Executives, is on the Advisory Council of the Paul G. Rogers Society for Global Health Research, and the Advisory Council for Campaign for Public Health. In Jan
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SOURCE American Heart Association
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