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American Emu Association Updates Quality Regulations in Response to Fraudulent Oils in Market
Date:3/10/2013

r our industry so that consumers would know when they are purchasing genuine emu oil.”

In late 2011, after being made aware of a possible problem, the AEA conducted a study of fifteen different samples of oils. The samples were purchased from various retailers including eBay. They contained nine samples of American emu oil and two samples of Australian emu oil. Two samples of ostrich oil, a sample of organic soybean oil, and one of canola oil were also tested for comparison purposes. After testing, at an independent laboratory, the results showed that only five of the eleven emu oil samples actually met the specifications for emu oil. The most surprising results were that the 6 other samples that were supposed to be emu oil were more similar in comparison to the ostrich, soybean and canola oil samples that were tested.

The conclusion of the study was that there is a problem with adulterated emu oil on the marketplace. The AEA board promptly responded by adding a fatty acid profile to the Emu Trade Oil Rules which will help differentiate between emu oil and other types of oils.

Because of the findings, the AEA has updated their AEA Certified Emu Oil Program. This program provides a way for sellers to validate their business and to prove that their emu oil is high quality. After approval sellers are allowed to use the trademarked AEA Certified Fully Refined® seal and corresponding verbiage in their marketing and on their labels. Use of the seal or verbiage offers sellers enhanced credibility and recognition as a reliable merchant who adheres to documented quality control standards and procedures. Plus their use offers the end consumer assurance that they are buying the highest quality of genuine emu oil.

Formed in 1989, the AEA is a national, non-profit agricultural association dedicated to
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