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American Emu Association Updates Quality Regulations in Response to Fraudulent Oils in Market
Date:3/10/2013

Ottowa, IL (PRWEB) March 10, 2013

Michael Eppley, president of the American Emu Association (AEA), advises consumers and resellers to beware of fraudulent products being sold as pure emu oil. Pure emu oil naturally contains Omega 3, 6, and 9 fatty acids. These important fatty acids provide natural, hypo-allergenic, anti-inflammatory qualities plus aid in moisturizing the skin. Because of its many benefits the demand for emu oil has increased significantly in the last few years, drawing the attention of many marketers.

Eppley cautions that the problem with adulterated or fraudulent emu oil is that it will not provide the same, all-natural benefits as real emu oil. Not only are consumers dissatisfied, because the product does not work as expected, but this unethical misrepresentation of pure emu oil hurts the integrity of the many legitimate sellers.

Some of these adulterated products may be derived from other oils that are less costly to acquire, then marketed as real emu oil. This process is known as misbranding and is banned by the FDA. Buyers are advised to be suspicious of emu oil that is not authenticated by testing. This testing should be conducted by an AOCS (American Oil Chemists' Society) accredited laboratory and the results should be compared to the standards set by the Emu Oil Trade Rules for Fully Refined Grade A Emu Oil.

“The emu oil industry is not the only industry being affected by this problem,” stated Eppley. “Other oil industries, such as olive oil, have been plagued by imitators that try to pass themselves off as pure olive oil when in fact they are diluted with other oil products. The AEA followed their example in setting standards fo
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