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American Diabetes Association Steps Up to Fight Diabetes
Date:10/20/2007

Association creates new model of nonprofit fund-raising events and raises

more than $600,000 for a cure

PHILADELPHIA, Oct. 20 /PRNewswire-USNewswire/ -- Men and women from across the country climbed more than 1,000 stairs and walked 10 miles throughout Philadelphia today in the first-ever Step Up to Fight Diabetes fund-raising challenge. The Step Up event raised more than $600,000 for the research, education and advocacy efforts of the American Diabetes Association.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071020/CLSA004 )

Step Up to Fight Diabetes marked a reinvigorated attack on diabetes and a fresh approach to fund-raising events by adding the challenge of stairs to the traditional walking route. During Step Up, participants went on a "climbing tour" of the City of Brotherly Love. As participants -- better known as "climbers" -- walked 10 miles, they climbed 25 staircases (1,000 steps) and were supported by Step Up Volunteers ("SUVs") every step of the way.

After beginning at Temple University's Liacouras Center, climbers journeyed down Broad Street to historic Franklin Square Park. Further into the course, they strolled to City Hall, where they braved the 152 steps located inside the building before making their way to the well-known Philadelphia Museum of Art (of Rocky fame). After conquering the Rocky steps, climbers headed back to the Liacouras Center, where they were greeted by a cheering crowd of family, friends and fellow climbers ready to celebrate their success.

"Diabetes is the fastest-growing disease in America and the incidence of the disease is four percent higher in Philadelphia than the national average," said American Diabetes Association CEO Larry Hausner. "Our hope is that Step Up can spread awareness about diabetes and raise money for a cure."

Southeastern Pennsylvania Leadership Chair Barry Whi
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SOURCE American Diabetes Association
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