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American Diabetes Association Announces Three Year Collaboration With The Dignity Memorial(R) Network
Date:10/3/2007

National Strategic Partnership will help others live their best possible life - particularly as it relates to raising awareness of diabetes and important life-planning issues

ALEXANDRIA, Va., Oct. 3 /PRNewswire-USNewswire/ -- The American Diabetes Association (ADA) today announced that the Dignity Memorial network, North America's largest funeral and cemetery services provider, is committed to fighting diabetes as the ADA's new National Strategic Partner (NSP). Diabetes is the nation's fifth-leading cause of death by disease. As a National Strategic Partner, Dignity Memorial will support a three-year diabetes awareness campaign that will encourage others to live the best possible life and further ADA's mission to prevent and cure diabetes.

"The relationship between ADA and Dignity Memorial makes sense because it will provide a great public service to heighten awareness of the devastating impact of diabetes and the importance of living a healthy life," said Darlene Cain, Chair of the Board, American Diabetes Association. "If current trends continue, 1 in 3 Americans born today will develop diabetes in their lifetime. We need to stop that trend, and demonstrate the emotional and long-term value of planning for a healthy life."

As a National Strategic Partner, Dignity Memorial will support ADA's efforts to raise awareness and much-needed funds to support diabetes research, information, and advocacy efforts. A key element of this relationship will include the development of a life planner that will include tools and resources to help consumers with personal and household planning to enhance quality of life. Areas of focus will include information about nutrition, exercise, meal planning, disaster preparedness (particularly as it relates to managing diabetes in an emergency), planning for retirement and long-term health, including end of life planning.

Working together, ADA and Dignity Memorial want to raise awareness of the importa
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SOURCE American Diabetes Association
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