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American Cancer Society Launches Major Brand Revitalization Effort to Help Broaden Consumer Understanding and Connections
Date:4/21/2009

Yahoo! and Evite.

The American Cancer Society will maintain its historic advertising funding levels of less than two percent of overall revenues for this new effort. The new campaign invites the public to visit morebirthdays.com to join the movement to create a world with more birthdays. Visitors can declare the American Cancer Society the official sponsor of their birthday, spread the word via a Facebook application, visit a birthdays blog and send e-cards to friends and family. The campaign will also feature a significant public relations component.

About the American Cancer Society

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.

Did You Know?

The American Cancer Society is the only cancer fighting organization in the U.S. with a presence in ever
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SOURCE The American Cancer Society
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