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American Brain Tumor Association Unveils Brand Identity for Newly Launched Volunteer Network
Date:7/25/2014

aregivers at the grassroots level.”

The ABTA CommYOUnity™ sub-brand serves as an umbrella for the volunteer network’s initial four core focus areas:    

  •     Amp Up: Information, Awareness and Advocacy
  •     Link Up:    Peer-to-Peer Support
  •     Raise Up: Fundraising
  •     Step Up:     Educating and Facilitating

“Too often we hear from brain tumor patients and families that they wished they would have had the ABTA’s materials sooner because having this information may have changed the decisions that they made,” said Wilson. “Our hope is that the ABTA CommYOUnity™ will expand our reach and influence so that when someone learns ‘it’s a brain tumor,’ they know there is somewhere they can turn to for the trusted information, support and resources we know they so desperately need.”

The volunteer leaders who participated in the national volunteer network kick-off were selected from a pool of candidates who attended focus groups or who had expressed interest in learning more about ABTA volunteer opportunities. Participants will be attending the ABTA’s 2104 Patient and Family Conference taking place the same weekend. Travel expenses for volunteers to the event are being underwritten through generous grants from an anonymous foundation and Genentech.

To learn more and view the ABTA CommYOUnity™ video, go to http://www.abta.org/commYOUnity.

ABOUT THE AMERICAN BRAIN TUMOR ASSOCIATION
Founded in 1973, the American Brain Tumor Association was first and is now the only national organization committed to funding brain tumor research and providing support and education programs
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