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American Brain Tumor Association Unveils Brand Identity for Newly Launched Volunteer Network
Date:7/25/2014

(PRWEB) July 25, 2014

The American Brain Tumor Association (ABTA) today unveiled branding of its new volunteer network “ABTA CommYOUnity™” during its annual patient and family conference in Chicago.

“This is a pivotal time for the brain tumor community as we – the first and now only national organization providing patient and caregiver support services and funding brain tumor research – extend our reach by engaging volunteers who are passionate about brain tumor awareness and getting our materials and services into the hands of those who need them most,” said Elizabeth M. Wilson, MNA, president and CEO, American Brain Tumor Association. “The volunteer network branding reflects the coming together of the brain tumor community as one – locally, regionally and nationally – while emphasizing the singular contributions of every individual and group involved.”

The new brand identity was first unveiled at a special ABTA volunteer kick-off event that included nearly 30 ABTA constituents representing a diverse group by tumor type, age, gender and geographic location. Most had participated in a focus group conducted by the ABTA in their hometown last year to offer their input on the needs of the brain tumor patient and caregiver in their community.

The kick-off event demonstrated for the group how the ABTA CommYOUnity™ will serve as a framework for increasing awareness, educating, fundraising, and engaging and connecting volunteers and health care professionals at the grassroots level. The program was then formally announced and introduced at the ABTA conference attended by more than 200 patients, caregivers and nationally-recognized brain tumor medical and scientific leaders.

According to Wilson, “The ABTA CommYOUnity™ sub-brand continues the ABTA’s transformation into a more dynamic organization with a strong local presence able to tap into the energy and passion of brain tumor patients, families and c
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