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American Association of Diabetes Educators Selects GES
Date:4/12/2010

show floor, including the redesign and expansion of its membership booth and bookstore, to provide self-service registration kiosks for advance registrants and to increase signage throughout the show. ethnoMETRICSs will also analyze the 2010 meeting and report the results of the 2010 changes as well as make additional recommendations.

"GES is honored to be selected by the American Association of Diabetes Educators," said GES EVP, Chief Sales Officer - Exhibition Sales Jeff Quade. "This new partnership, supported by recommendations from ethnoMETRICS, provides an opportunity to further elevate the exhibitor and attendee experience. GES' talented team is dedicated to helping our clients build powerful face-to-face events."

"PRG is excited to partner with GES on AADE's annual meeting," said PRG Vice President and General Manger Al Dyess. "Our combined capabilities are unparalleled in the industry, and AADE will benefit from the world-class capabilities of both GES and PRG."

About GES
Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. Given its recent consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services - all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L'Oreal, Warner Bros., and Simon Property Group. For more information, visit http://http:www.ges.com.

ABOUT ethnoMETRICSsm
ethnoMETRICSsm is an award-winning leader in bringing fact-based consulting
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