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American Airlines Unveils Largest Aircraft Branded With Susan G. Komen for the Cure's Streaming Pink Ribbon
Date:9/12/2008

argest breast cancer organization does around the globe."

Despite notable progress made in the last quarter-century, breast cancer continues to claim more than 410,000 lives annually around the world. Over the next 25 years, another 25 million women and men will be diagnosed with breast cancer and another 10 million people will die from the disease.

"Susan G. Komen for the Cure is dedicated to discovering and delivering the cures, and finding ways to prevent breast cancer across the globe," said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure. "By carrying our pink ribbons on their planes all over the world, American Airlines is helping Komen extend its global mission in a very dramatic way."

Hundreds of employees, volunteers, breast cancer survivors and local officials were present at the unveiling of the pink-ribbon 777 today at the American Airlines Hangar at Alliance Airport in Fort Worth (AFW). Executives thanked the TWU Local 567 and the AFW maintenance base employees who donated their time to apply the decal to the aircraft, referred to in the industry as a livery. The decal on the 777 weighs 36 pounds -- about the weight of one extra suitcase -- and adds about $2,200 in annual fuel cost. In total, the eight planes displaying the Komen livery include one 777, one Boeing 757 and six American Eagle Embraer 145s.

The American Airlines Susan G. Komen for the Cure Promise Grant is funding research at the University of Texas M. D. Anderson Cancer Center in Houston to aid in earlier detection of inflammatory breast cancer (IBC), the most aggressive form of the disease. The program will be conducted through the center's Morgan Welch Inflammatory Breast Cancer Research Program and Clinic, named in memory of a 24-year-old IBC victim. It is the only such facility in the world. The American Airlines Susan G. Komen for the Cure Promise Grant is the largest gift ever for IBC research.

The net proceeds from the annual Amer
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SOURCE American Airlines
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