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American Airlines Unveils Largest Aircraft Branded With Susan G. Komen for the Cure's Streaming Pink Ribbon
Date:9/12/2008

Pink-Ribbon Boeing 777 Will Carry Breast Cancer Message Globally

FORT WORTH, Texas, Sept. 12 /PRNewswire-FirstCall/ -- American Airlines, the world's largest airline, and Susan G. Komen for the Cure(R), the world's largest breast cancer organization, today rolled out the largest and last of eight aircraft that display the special co-branded pink-ribbon motif. The final aircraft is a Boeing 777 that will carry the Komen for the Cure brand to places such as Europe, Asia, and Latin America, signifying the impact of the organization on the global fight against breast cancer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080912/LAF044)

The eight co-branded planes are part of the recently expanded partnership between American Airlines and Komen. It is significant that there are eight planes, as one in eight women will be diagnosed with breast cancer in their lifetime. American Airlines became Komen's official airline, first-ever Lifetime Promise Partner and premier contributor of Komen's new category of grants -- Promise Grants.

Building on its 20-year history of supporting the Komen organization, American Airlines has pledged to raise a minimum of $1 million annually for eight years, to fund Susan G. Komen for the Cure's first Promise Grant -- a $7.5 million, five-year study of inflammatory breast cancer (IBC) at The University of Texas M. D. Anderson Cancer Center. The remainder will be used to fund health and community programs.

"The people of American Airlines and American Eagle are proud to actively support the far-reaching efforts of Susan G. Komen for the Cure to end breast cancer forever," said Bella Goren, American's Senior Vice President - Customer Relationship Marketing & Reservations. "The eight aircraft carrying the Komen streaming pink ribbons are a tremendous inspiration and a creative way to showcase the outstanding work the world's l
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SOURCE American Airlines
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