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American Airlines Unveils Largest Aircraft Branded With Susan G. Komen for the Cure's Streaming Pink Ribbon
Date:9/12/2008

Pink-Ribbon Boeing 777 Will Carry Breast Cancer Message Globally

FORT WORTH, Texas, Sept. 12 /PRNewswire-FirstCall/ -- American Airlines, the world's largest airline, and Susan G. Komen for the Cure(R), the world's largest breast cancer organization, today rolled out the largest and last of eight aircraft that display the special co-branded pink-ribbon motif. The final aircraft is a Boeing 777 that will carry the Komen for the Cure brand to places such as Europe, Asia, and Latin America, signifying the impact of the organization on the global fight against breast cancer.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080912/LAF044)

The eight co-branded planes are part of the recently expanded partnership between American Airlines and Komen. It is significant that there are eight planes, as one in eight women will be diagnosed with breast cancer in their lifetime. American Airlines became Komen's official airline, first-ever Lifetime Promise Partner and premier contributor of Komen's new category of grants -- Promise Grants.

Building on its 20-year history of supporting the Komen organization, American Airlines has pledged to raise a minimum of $1 million annually for eight years, to fund Susan G. Komen for the Cure's first Promise Grant -- a $7.5 million, five-year study of inflammatory breast cancer (IBC) at The University of Texas M. D. Anderson Cancer Center. The remainder will be used to fund health and community programs.

"The people of American Airlines and American Eagle are proud to actively support the far-reaching efforts of Susan G. Komen for the Cure to end breast cancer forever," said Bella Goren, American's Senior Vice President - Customer Relationship Marketing & Reservations. "The eight aircraft carrying the Komen streaming pink ribbons are a tremendous inspiration and a creative way to showcase the outstanding work the world's largest breast cancer organization does around the globe."

Despite notable progress made in the last quarter-century, breast cancer continues to claim more than 410,000 lives annually around the world. Over the next 25 years, another 25 million women and men will be diagnosed with breast cancer and another 10 million people will die from the disease.

"Susan G. Komen for the Cure is dedicated to discovering and delivering the cures, and finding ways to prevent breast cancer across the globe," said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure. "By carrying our pink ribbons on their planes all over the world, American Airlines is helping Komen extend its global mission in a very dramatic way."

Hundreds of employees, volunteers, breast cancer survivors and local officials were present at the unveiling of the pink-ribbon 777 today at the American Airlines Hangar at Alliance Airport in Fort Worth (AFW). Executives thanked the TWU Local 567 and the AFW maintenance base employees who donated their time to apply the decal to the aircraft, referred to in the industry as a livery. The decal on the 777 weighs 36 pounds -- about the weight of one extra suitcase -- and adds about $2,200 in annual fuel cost. In total, the eight planes displaying the Komen livery include one 777, one Boeing 757 and six American Eagle Embraer 145s.

The American Airlines Susan G. Komen for the Cure Promise Grant is funding research at the University of Texas M. D. Anderson Cancer Center in Houston to aid in earlier detection of inflammatory breast cancer (IBC), the most aggressive form of the disease. The program will be conducted through the center's Morgan Welch Inflammatory Breast Cancer Research Program and Clinic, named in memory of a 24-year-old IBC victim. It is the only such facility in the world. The American Airlines Susan G. Komen for the Cure Promise Grant is the largest gift ever for IBC research.

The net proceeds from the annual American Airlines Celebrity Golf and Tennis Weekend are the primary source of funding for the Promise Grant. Additional contributions will be raised via American's Miles for the Cure(R) program, in which AAdvantage(R) members earn five miles for each dollar contributed to Komen with a $25 minimum donation. As of Sept. 10, more than 7,000 AAdvantage members have contributed more than $680,000 to the campaign. Donations can be made online at http://www.aa.com/komen.

About American Airlines

American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection(R) airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection(R), AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure(R) and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.

About University of Texas M. D. Anderson Cancer Center

The University of Texas M. D. Anderson Cancer Center (http://www.mdanderson.org) in Houston ranks as one of the world's most respected centers focused on cancer patient care, research, education and prevention. M. D. Anderson is one of only 41 Comprehensive Cancer Centers designated by the National Cancer Institute. For six of the past nine years, M. D. Anderson has ranked No. 1 in cancer care in "America's Best Hospitals," a survey published annually in U.S. News and World Report.
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AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com


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SOURCE American Airlines
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