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America Reaches Major Anti-Smoking Milestone
Date:11/19/2008

>campaign and its impact on youth's attitudes and behavior toward tobacco use.

The broad array of restrictions on the advertising, marketing and promotion of cigarettes outlined in the MSA included prohibiting the targeting of youth in cigarette advertising. The agreement also prohibited outdoor advertising of cigarettes and the advertising of cigarettes in public transit facilities, as well as the use of cigarette brand names on merchandise, and a host of other restrictions. Furthermore, the payment provisions of the MSA were designed to compensate the states in part for the billions of dollars in health care costs associated with treating tobacco-related diseases under state Medicaid programs.

"In the ten years since the Master Settlement Agreement, we have made great strides in improving public health throughout the nation. Not only have consumption rates dropped steadily, which will eventually result in less disease and increased longevity, but by decreasing the number of smokers in our country, we will also see a long-term impact on overall healthcare costs," said Massachusetts Attorney General Martha Coakley, who also serves as Co-Chair for the NAAG Tobacco Committee.

As advocates for the public interest, Attorneys General across the country are actively and successfully working to enforce the provisions of the MSA to reduce tobacco use and protect consumers from its deadly toll.

"While this is great news for public health, there is still much work to be done. Forty-three million Americans still smoke and 3,900 youth try smoking every day. We must continue this fight and engage more of the public health community, including the states, in funding tobacco prevention programs," Healton added.

Tobacco is the number one cause of preventable death in the United States; tobacco use continues to kill more than 400,000 American each year.


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SOURCE American Legacy Foundation
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