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America Reaches Major Anti-Smoking Milestone
Date:11/19/2008

in 1997, compared with sales of 344.4 billion sticks projected for 2008. Additionally, cigarette consumption in 2007 (360.5 billion sticks) declined by five percent from 2006 levels (379.5 billion sticks). That reduction marks the largest one-year percentage decrease in cigarette sales since 1999. The data and projections are based on calculations by the NAAG'S Tobacco Project using Tobacco Tax and Trade Bureau data combined with cigarette import data from U.S. Customs.

"The Master Settlement Agreement placed significant restrictions on the advertising and marketing practices of the tobacco companies, and also provided funding for an effective anti-smoking public education campaign targeted directly at youth," said Cheryl Healton, Dr. P.H., President and CEO of the American Legacy Foundation. "These new numbers conclusively demonstrate that the combination of these two factors -- together with the hard work of the Attorneys General and the public health community -- has resulted in a major reduction in smoking rates since the MSA was signed."

One of the MSA's most important public health contributions was the creation of a national public health foundation dedicated to reducing tobacco use in the United States. Funding negotiated by the states created the American Legacy Foundation(R) with the mission to build a world where young people reject tobacco and anyone can quit. Legacy has invested approximately $600 million inthe nation's most successful youth smoking prevention campaign, truth(R). The campaign, known for its edgy advertising and nationwide summer grassroots tour, has been credited with 22 percent of the overall decline in youth smoking during its first two years (from 2000-2002), according to an article published in the March 2005 edition of the American Journal of Public Health. Since then, a number of other studies have further reiterated the efficacy of the truth(R)'/>"/>

SOURCE American Legacy Foundation
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