Online Hearing-Aid Manufacturer Will Sell Programming Kit and Software Separately From its Hearing Aids For the First Time
Bristol, PA (PRWEB) November 4, 2008 -- America Hears, Inc., the leading online supplier of premium digital hearing instruments, introduced a new and improved version of its hearing-aid programming software, Virtual Office, and announced it will sell Virtual Office separately from its hearing instruments for the first time. The new version of the software, which is the only product on the market enabling users to program their own digital hearing aids, is compatible with the Microsoft Vista operating system and provides a user interface that is as easy to work with as the graphic equalizer on a home stereo system.
America Hears will sell Virtual Office for an introductory price of $149 to customers who buy one or more new hearing instruments from America Hears. Along with the Virtual Office Software, customers will receive the Freedom Programmer and cables used to connect the user's hearing aids to a personal computer. Once connected, the hearing instruments can be programmed by the owner, or the audiologists and hearing instrument specialists at America Hears' Customer Service Center can make the adjustments and download them over the internet directly into the hearing instruments. Hearing-instrument customers who already own the America Hears programming software can download the new version of the software for free from the company's web site.
"Many America Hears customers are highly motivated by a 'do-it-yourself' ethic, but many want the help of our staff audiologists to adjust their hearing aids," said Henry C. Smith, CEO and founder of America Hears. "We are meeting the needs of both sets of customers with the new version of our Virtual Office software."
America Hears' Virtual Office do-it-yourself adjustment software gives you all the adjustment and programming control available to audiologists presented in a way that is easy to learn and fun to use. The software package runs on the user's personal computer, which connects to the hearing aids through the programmer box and cables. Users of the software are prompted to learn the program in steps. You can quickly learn to make basic adjustments, and with time and experience it is possible to master more advanced adjustments.
The announcement is part of a shift to unbundle the software and programming kit from the company's popular family of digital hearing aids. Previously, the software, programmer and cables were included with the purchase of America Hears hearing instruments, but only a percentage of the company's customers used the self-programming option. America Hears programs new hearing aids at the factory to the exact specifications of customers' personal hearing tests, which they must submit before the purchase. America Hears' staff audiologists also offer post-purchase program adjustments after walk-in or telephone consultation with the customer. After Nov. 1, customers who do not purchase the Virtual Office software will get free hearing-aid adjustments for 60 days, after which they will pay $49 for additional adjustments. The company also announced pricing on other options.
America Hears hearing instruments are priced at $1,099 each, no matter what model the customer needs. America Hears provides a full range of hearing-aid models, from traditional custom hearing aids to the latest open-ear or "open-fit" hearing aids that are small, light, and nearly invisible. "By charging a single price for all our hearing-aid models, America Hears meets customers' exact hearing requirements without worrying about whether one solution or other will cost more," Smith said. "America Hears' goal from the start has been to offer premium hearing aids at affordable prices, putting hearing assistance within the reach of all consumers who need it."
About America Hears
America Hears is the world's only manufacturer of premium digital hearing aids to sell and support its products directly over the Internet. By making appropriately priced hearing-assistance products easily available to a broader market than ever before, America Hears is helping to expand the hearing-aid industry, which has experienced disappointingly slow growth in spite of the rapidly growing segment of the population suffering from age and job related hearing loss.
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