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AmeriMark Direct Acquires Dr. Leonard's Healthcare
Date:12/17/2007

ome the Dr. Leonard's employees to our direct marketing family," said Michael John of JH Partners. "We are confident that the breadth and depth of experience on the expanded management team will create significant value for all stakeholders including customers, employees, vendors, and investors."

CIT arranged a senior secured credit facility to support the acquisition and Ableco Finance LLC and Prudential Capital Group participated in the financing. Prudential Capital Partners also led a senior subordinated notes issuance and was an equity co-investor.

Dr. Leonard's Healthcare Corporation was advised by Goldsmith-Agio-Helms / Lazard Middle Market on the transaction.

About AmeriMark Direct

AmeriMark Direct is a leading direct marketer of women's apparel, name brand cosmetics and fragrances, jewelry, watches and accessories, and health-related merchandise. In business for over 38 years, AmeriMark sells its merchandise through several distinctive catalogs including Anthony Richards, Beauty Boutique, Complements, Essentials, Healthy Living, Time for Me, The Feel Good Store, and Windsor Collection and ships millions of packages to its satisfied customers each year. AmeriMark also offers membership in its Passport to Health, Passport to Savings, and ID Sentinel Alert membership programs. http://www.amerimark.com

About Dr. Leonard's Healthcare Corporation

Dr. Leonard's Healthcare Corp, based in Edison, NJ, is the leading direct mail marketer of healthcare, comfort and convenience products and general merchandise items targeted at the value conscious consumer for individuals over 55 years of age. The company manages two catalogs, Dr. Leonard's and Carol Wright Gifts, providing a broad, value-priced assortment of affordable health and wellness products, and gifts and beauty aid products, establishing both as #1 catalogs in their respective markets.

SOURCE JH Partners LLC
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