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Amada Senior Care to Appear at West Coast Franchise Expo

(PRWEB) October 19, 2013

The largest franchise event on the West Coast is heading back to Anaheim for the 2nd consecutive year as the West Coast Franchise Expo gears up for its show beginning on Thursday, October 24th and running through Saturday the 26th. Laguna Woods based franchise Amada Senior Care, having now grown to 15 franchise partners in 11 different states, will be one of a handful of senior care companies represented on the show floor. This marks the WCFE’s 10th year as an exposition, and Amada Senior Care’s 2nd year at the show.

According to Tom Portesy, President of MFV Expositions, the show serves as a sort of matchmaking event for new entrepreneurs and franchise opportunities. “We’re able to draw well-respected, growing franchise brands from a wide variety of industries and in turn, to attract highly qualified prospects hungry for new business opportunities,” said Portesy. “We see many exhibitors awarding franchises based on meetings at WCFE.”

Amada’s Chief Development Officer Marcos Moura echoed Portesy. “Two of our current franchise partners are people we met at last year’s show,” he said, “their businesses are taking off and they’re doing extremely well. We’re looking forward to what this year will bring.” Marcos said that Amada has more than tripled the number of franchise partners in their system since last year, and that he and others on the team are thrilled to be a part of what has become a growing, nationally recognized brand.

“We’ve strengthened our national account presence, our brand presence, and our relationships with key referral sources in such a way that has made people realize this business is really a once-in-a-lifetime opportunity,” said Moura. “That’s something I feel honored to be a part of.”

The show will be held at the Anaheim Convention Center located at 800 West Katella Avenue in Anaheim. It runs from 11am to 5pm on Thursday and Friday, and from 11am to 4pm on Saturday. Amada’s exhibit will be in booth 617 on the show floor.

Since 2007, San Clemente, California based company Amada Senior Care has enriched lives by providing compassionate non-medical in home care and by guiding families through the many senior housing options available for assisted living. Healthcare professionals and families look to Amada to help them navigate the complexities of the senior care system. For more information on Amada Senior Care, please call (949) 54-AMADA or visit

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