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Alzheimer's Association Joins Celebra Hispanic Health Education Campaign to Build Awareness About Impact of Alzheimer's and Resources Available for Latinos
Date:8/11/2008

alud. "For reasons not yet known, the onset of Alzheimer's occurs seven years earlier, on average, among Hispanics which makes this information so valuable to Hispanic families in learning about assistance available to aid them care for family members with the disease."

As the largest and fastest growing minority group in the country Hispanics represent approximately 14% of the current U.S. population, yet they suffer disproportionately high rates of preventable illnesses and diseases such as HIV/AIDS, diabetes, heart disease, obesity, stroke and some cancers -- including breast, prostate and cervical cancer -- several of which are preventable.

The Alzheimer's Association exhibit at the Celebra festival includes memory brain games that engage festival participants and demonstrate how to keep the mind active, visuals depicting the difference between a normal aging brain and one afflicted with Alzheimer's disease, brain models and cues to identify the difference in behavior associated with normal aging and memory loss and that which may indicate the onset of Alzheimer's. At each festival Alzheimer's Association representatives provide direct intervention by answering questions about the disease and providing information on resources available for families. The Alzheimer's Association exhibit was presented at the Celebra festivals in San Antonio and Boston.

"We celebrated the biggest Latino health event in the chapter's 28 year history," said Gerald Flaherty, Vice President, Medical & Scientific Programs, Alzheimer's Association Massachusetts/New Hampshire Chapter, who participated in the outreach effort at the Celebra Boston festival.

The Alzheimer's Association exhibit will next be presented at the Celebra health festival in New York on August 17th at Corona Park in Flushing Meadows.

The Celebra festival will continue in the fall of 2008 in Houston, San Jose, San Diego and Miami.

About the Alzheimer's Association

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SOURCE Celebra La Vida Con Salud Campaign
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