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Quixtar

The transformation effort announced at Quixtar last year is well under way. The online direct selling company began a personal dialogue with consumers in early 2007 with the launch of the Opportunity Zone, which is a collection of blogs authored by Quixtar staff at all levels. Topics range from cooking to Team Nutrilite events, beauty tips to Web coding, to volunteer events and senior management messages.

New product lines -- Simply Nutrilite supplements, nutrition bars and juices, as well as Artistry Essentials skin care -- emerged this fall with a print advertising campaign targeted toward the consumers likeliest to buy these products -- busy moms. Celebrity endorsement by Gabrielle Reece added visibility to Simply Nutrilite, consistent with the growing list of well-known athletes and events now sponsored by Team Nutrilite.

The Quixtar.com site also was substantially revised in 2007, allowing easier and simpler navigation and offering more product information to curious consumers. Training and support to Independent Business Owners (IBOs) is bolstered by the launch of Quixtar University, which will provide IBOs with Web-based sales and brand training.

Quixtar.com was again ranked No. 1 in online health and beauty sales -- the fourth consecutive year -- by Internet Retailer's "Top 500 Guide."

Said DeVos, "This year we have already made significant strides toward making this a better business opportunity for more people. We are working with our sales force toward a stronger and more competitive future. In 2007, we have made unprecedented investments in the business to help people become more profitable sooner, and we are willing to take measured risks to bring about the business we know we can become."

Quixtar's sales fell slightly in 2007, but remained above the billion- dollar mark for the fifth consecutive year.

Access Business Group

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